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For sophomore-level courses in Agricultural Economics and Introduction to Food and Agribusiness Management.
This complete introduction to the entire field of agribusiness provides detailed coverage of the four basic topics of business: accounting, financing, marketing, and management—as well as forms of business organization.
Written by authors with over 75 years of collective teaching and industry experience Introduction to Food and Agribusiness Management prepares readers to confront the host of unique issues that challenge today's agribusiness industry managers.
The depth and diversity of experiences Baker, Grunewald and Gorman bring to this subject are combined with case studies, applications and solid principles of finance, marketing, operations, organizational management and human resources to prepare tomorrow's managers for the distinct challenges they will face in the food and agribusiness system.
KEY FEATURES OF THIS BOOK INCLUDE:Managerial Perspective — the authors believe that no amount of technical skills will compensate for a lack of sound management skills. For this reason, they cover specific management tools (such as brand management, human resource management and financial management) while paying special attention to the unique challenges of the agribusiness industry (such as vagaries of nature and weather, politics of international trade and policy, and food safety risks).
Focus on Application — the purpose of each business management tool is clearly explained and illustrated through examples.
Case Studies — each chapter is introduced with a case study to demonstrate the importance and relevance of the subject matter included in the chapter and to integrate and apply each chapter's content.
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