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Introduction to Communication Studies (Studies in Culture & Communication) [Paperback]

John Fiske (Author)
4.0 out of 5 stars  See all reviews (5 customer reviews)

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Introduction to Communication Studies (Studies in Culture and Communication) Introduction to Communication Studies (Studies in Culture and Communication)
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Book Description

Publication Date: 11 Oct 1990 | ISBN-10: 0415046726 | ISBN-13: 978-0415046725 | Edition: 2
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.

Product details

  • Paperback: 203 pages
  • Publisher: Routledge; 2 edition (11 Oct 1990)
  • Language: English
  • ISBN-10: 0415046726
  • ISBN-13: 978-0415046725
  • Product Dimensions: 13.8 x 1.1 x 21.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 58,518 in Books (See Top 100 in Books)

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Review

`...shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field.' -- British Book News

About the Author

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

--This text refers to an alternate Paperback edition.
Inside This Book (Learn More)
First Sentence
Shannon and Weaver's Mathematical Theory of Communication (1949; Weaver, 1949b) is widely accepted as one of the main seeds out of which Communication Studies has grown. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.0 out of 5 stars
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12 of 13 people found the following review helpful
4.0 out of 5 stars An excellent introduction to communication studies 25 Oct 2001
By A Customer
Format:Paperback
This book gave me a great introduction to communication studies. It was not only helpful and easy to read but it was also suprisingly interesting. This book is a must if you are studying communication studies, advertising or marketing.
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3.0 out of 5 stars Needed it 25 Mar 2013
By Jemma Rooney
Format:Paperback|Amazon Verified Purchase
Great quality book at a fantastic price. Was needed for a university course so I haven't much to say on it
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5.0 out of 5 stars brilliant 4 Jan 2013
By Georgia Taylor
Format:Paperback|Amazon Verified Purchase
excellent condition, would recommend this book to anyone studying cultural studies or wanting to take up a course in fashion/art
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