| |||||||||||||||
 Trade In this Item for up to £9.10
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Introducing Public Relations: Theory and Practice for an Amazon.co.uk gift card of up to £9.10, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:
• Gives a grounded, critical coverage of the history and theory of public relations, so students understand not just the what but the how and why
• Covers all aspects of public relations in practice, from in-house and consultancies to government, sport, NGO and corporate PR
• Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals
• Helps easy revision with exercises, summaries and checklists
Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
About the Author
Keith Butterick is an award-winning journalist and founder and director of Plus Public Affairs Ltd. He teaches PR at the University of Huddersfield.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
