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Introducing NLP Neuro-Linguistic Programming Paperback – 25 Jan 1990

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Product details

  • Paperback: 245 pages
  • Publisher: Thorsons; (Reissue) edition (Jan. 2003)
  • Language: English
  • ISBN-10: 1855383446
  • ISBN-13: 978-1855383449
  • Product Dimensions: 16.4 x 2.1 x 21.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Bestsellers Rank: 31,440 in Books (See Top 100 in Books)

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Product Description

Review

‘NLP is a valuable and intriguing approach to the understanding or learning and communication. Joseph O’Connor and John Seymour’s book is an excellent introduction to the field.’
Tony Buzan

From the Publisher

Foreword
It is always a pleasure to see dedicated and serious students of NLP put their talents to work in this case, Joseph O’Connor and John Seymour have done an exquisite job in presenting fundamental NLP principles and tools in an easily accessible from. The Book is written in an enjoyable conversational manner yet manages to preserve the richness and sophistication of the material it is portraying – thus satisfying Albert Einstein’s famous dictum, "Everything should be made as simple as possible, but not simpler!.

More importantly, this book provides and up-to-date introduction and overview of NLP, incorporating the latest developments in the field as well as reviewing the most important NLP basics. Congratulations to two people who are helping to lay the groundwork for NLP in the next decade!
Robert B Dilts, Santa Cruz, California

Back Cover Copy
Some people appear more gifted than others. NLP, one of the fastest growing developments in applied psychology, describes in simple terms what they do differently, and enables you to learn these patterns of excellence. This approach gives the practical skills used by outstanding communicators. Excellent communication is the basis of creating excellent results. NLP skills are proving invaluable for personal development and professional excellence.
'Introducing NLP' includes:
• How to create rapport with others
• Influencing skills
• Understanding and using body language
• How to think about and achieve the results you want
• Effective meetings, negotiations and selling

Extract
What is Neuro-Linguistic Programming
As I sat at Home wondering how to begin this book, I remembered meeting a friend a few days before. We had not seen each other for some time, and after the usual greetings, he asked me what I was doing. I said I was writing a book.
"Great!" he said. "What is it about?"
Without thinking, I replied, "Neuro-Linguistic Programming,"
There was a short but meaningful silence. "Same to you," he said.
"How’s the family?"
In a sense my answer was both right and wrong. If I wanted a conversation stopper, it worked perfectly. This book does deal with a way of thinking about ideas and people that goes by the label of Neuro-Linguistic Programming. However, my friend wanted to know what I was doing in a way he could understand and share with me. And he could not relate my reply to anything he knew about. I knew what I meant, but I did not put it in a way he could understand. My reply did not answer his real question.

What is NLP? What are the ideas behind the label? The next time someone asked me what the book was about, I said it was about a way of studying how people excel in any field and teaching these patterns to others. NLP is the art and science for personal excellence. Art because everyone brings their unique personality and style to what they do, and this can never be captured in words or techniques. Science because there is a method and process for discovering the patterns used by outstanding individuals in any field to achieve outstanding results. This process is called modelling, and the patterns, skills and techniques so discovered are being used increasingly in counselling, education and business for more effective communication, personal development and accelerated learning.

Have you ever done something so elegantly and effectively that it took your breath away? Have you had times when you were really delighted at what you did and wondered how you did it? NLP shows you how to understand and model your own successes, so that you can have many more of those moments. It is a way of discovering and unfolding your personal genius, a way of bringing out the best in yourself and others.

NLP is a practical skill that creates the results we truly want in the world while creating value for others in the process. It is the study of what makes the difference between excellence and the average. It also leaves behind a trail of extremely effective techniques for education counselling, business and therapy.

From the Author
NLP stated in the early seventies from the collaboration of John Grinder and Richard Bandler.
NLP developed in two complementary directions. Firstly, as a process to discover the patterns of excellence in any field. Secondly, as the effective ways in thinking and communicating used by outstanding people. These patterns and skills can be used in their own right, and also feed back into the modelling process to make it even more powerful.

The "Neuro" part of NLP acknowledges the fundamental idea that all behaviour stems from our neurological process of sight, hearing , smell, taste, touch and feeling. Our neurology covers not only our visible thought process, but also our visible physiological reactions to ideas and events. One simply reflects the other at the physical level. Body and mind from an inseparable unity, a human being.

The "linguistic" part of the title indicates that we use language to order our thoughts and behaviour and to communicate with others. The "programming" refers to ways we can choose to organise our ideas and actions to produce results. NLP deals with the structure of human subjective experience; how we organise what we see hear and feel, how we edit and filter the outside world through our senses. It also explores how we describe it in language and how to act, both intentionally and unintentionally, to produce results.
Joseph O’Connor and John Seymour

Quotes
‘NLP is a valuable and intriguing approach to the understanding or learning and communication. Joseph O’Connor and John Seymour’s book is an excellent introduction to the field.’
Tony Buzan

'An exquisite job in presenting fundamental NLP principles.'
Robert Dilts

Author Biography
Joseph O’Connor is a trainer, consultant and author of nine books including The Art of Systems Thinking, Introducing NLP, and Principles of NLP. His work has been translated into ten languages. He travels internationally to lecture on NLP and runs his own NLP website.
John Seymour is a psychologist and NLP trainer, founder of John Seymour Associates, the longest established NLP training centre in Britain. He is also an Associate Tutor at the Further Education Staff College.


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Customer Reviews

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Most Helpful Customer Reviews

13 of 13 people found the following review helpful By annetortue on 12 Feb. 2008
Format: Paperback Verified Purchase
This book does exactly what is say on the cover: introducing you to Neuro-Linguistic Programming. i am quite a visual learner and was disappointed by not seeing many pictures in it but i found that the authors have excelled at making the techniques accessible to all. I have read the book in about 4/5 hours and have made notes along the way of techniques to use in my own life. Just a week in, I can already see changes in myself and the way I deal with others.
The only reproach I would make to the book is that it is packed with a lot of information and that ALL the techniques look interesting. I feel that as a reader I did not have enought time to take them in and try them before moving to another aspect of NLP: pace was too fast (hence the note taking in my journal).
I have also purchased NLP workbook by O'Connor (on of the author of Introducing NLP programming) and I like the fact that it has "guided" exercises, on the other hand i found its pace a little too slow for a book for my liking but great for a seminar.
i would thoroughly recommend this book to start NLP but you may need to combine it with a more practical guide for excellent results.
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333 of 346 people found the following review helpful By A Customer on 29 Oct. 2001
Format: Paperback Verified Purchase
I was relieved to discover that Introducing NLP is well-written, in an easy style that covers a wide range of subjects. Neuro-Linguistic Programming (NLP) sounds like such a mouthful that I thought it might be full of psychobabble, suitable only for psychotherapists.
I found it easy to read and it did not confuse with unnecessary technical details. The three-minute seminar sums up the whole approach:
1.Know what you want,
2.Be alert so you know what you are getting
3.Be flexible to keep changing what you do until you get what you want.
Practical advice and strategies are offered to guide you towards what you want - your 'Desired State' - and to raise your awareness of what you are getting - your 'Present State'. This awareness is achieved by drawing on the power of the imagination through all the senses, although sight, sound and feelings are the strongest influences. Anyone with a little effort can apply this approach to almost any area of his or her life. Techniques describe ways to build rapport with others and recognise the way their thinking is dominated by the senses. Those with predominant visual awareness 'see what you mean' whilst those where feelings dominate can 'grasp the meaning'.
I found the chapters on the way language is used particularly useful. Valuable lessons are given so that you can get the whole story through the type and quality of questions you ask, yourself and others. The reader is also warned that used inappropriately or insensitively the approach can end in mayhem and disaster. It made me realise just how much of an art it is to ask the right questions in the right way.
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11 of 11 people found the following review helpful By N Lyle on 7 Oct. 2007
Format: Paperback
Don't let the term Neuro Linguistic Programming put you off the idea of learning about this amazing subject. NLP is literally the martial art of communication and this book is a first class introduction.

Everyone can benefit from NLP, either in their career or personal life. NLP is actually a whole range of tools and mental processes that enable one to develop the skills for understanding people more clearly and also how to influence others. Some of the techniques in this book are extremely powerful, you will discover a lot about yourself as you learn!

The book is clearly written and avoids too much jargon. The authors also have a sense of humour!
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70 of 74 people found the following review helpful By Hazera Forth on 27 May 2001
Format: Paperback
I have read half-way through this book so far...
Since I began utilising some of the advice in the book in every day circumstances, both at work and at home...I have learnt more about myself and how to interact with people more positively.
Already, I have managed to discuss complex emotional issues with my partner without becoming over-emotional where normally we would have argued for days.
That aside, I felt this introduction was well-paced and brought the subject closer to new readers. The only thing it lacked was clarity in using the examples in everyday life and there was too much information to take in all at once. More exercises would have been useful. Apart from that, the material made sure that the reader's intentions were just and that their new skills would not be used in a negative or hurtful way. It was definitely a balanced first step in discussing the subject.
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257 of 273 people found the following review helpful By Colin on 9 Nov. 2002
Format: Paperback
Is NLP useful for most people? Answer - yes. Is it perfect - No. Which book should you get? Of all the many books on NLP at an introductory level, I would suggest this is the second best (NLP: The New Technology of Achievement 1st). It is quite a good book and much better than the majority. If you come from a business background, Sue Knight`s books might be more appropriate. Otherwise it is a good choice. Certainly it is much better than the others by the same authors.
If you want a more in depth understanding, books by Michael Hall or Robert Dilts offer a more up to date look at what is happening in this field.
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