- Hardcover: 320 pages
- Publisher: Palgrave Macmillan (19 Jun 1998)
- Language English
- ISBN-10: 0333698517
- ISBN-13: 978-0333698518
- Product Dimensions: 21.6 x 14.4 x 2.6 cm
- Amazon Bestsellers Rank: 2,157,369 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology.
In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.
In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.
About the Author
DICK STROUD is a business consultant specialising in advising companies on their Internet activities. His career includes working with Olivetti, IBM and PA Management Consultants. He is the course director for the Chartered Institute of Marketing Internet training Programme and his teaching experience includes London Business School and Southampton University Business School.
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Most Helpful Customer Reviews on Amazon.com (beta)
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5.0 out of 5 stars (1 customer review)
5.0 out of 5 stars
A pragmatic approach to Internet marketing, 17 July 1999
By kdobbins@pipeline.com.au - Published on Amazon.com
This review is from: Internet Strategies: A Corporate Guide to Exploiting the Internet (Hardcover)
I am studying Internet Marketing with an Australian University. As a 52 year old who has not done academic study for 16 years, I have found that this book places the Internet and its application to marketing in a most pragmatic role.As part of the course I have read many text and information contained in relevant URL's. Great book
Well done Dick Stroud
Regards
Keith Dobbins
Listmania!
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