- Paperback: 272 pages
- Publisher: Random House Business Books (4 May 2000)
- Language English
- ISBN-10: 0712669663
- ISBN-13: 978-0712669665
- Product Dimensions: 20.6 x 16.8 x 2 cm
- Average Customer Review: 3.9 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: 990,378 in Books (See Top 100 in Books)
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Amazon.co.uk Review
There are two frontrunners for this year's technophobe award. One is the man who called his 24 hour computer support hotline wanting to know how to move the cursor on his screen. "Just roll the mouse in whichever direction you want it to go," he was told. "Yes," he replied, "but if I go any further, it's going to fall off the mat." Another is the executive whose introduction to the Web ended in a panicked phone call to his IT department after he mistakenly closed the application on his desktop. "Oh my God," he explained, "I think I've broken the Internet!" Many traditional businesses will have been wishing it was that simple. For the rest, getting online fast has been the order of the day. The online retail market is predicted to grow by more than 400 per cent between 2000 and 2002, reaching an estimated market value of £39 billion by 2005. The message is simple--if you can't break it, join it.
Tess Read, Callum Chace and Simon Rowe's Internet Start-Up Bible is one of the most accessible and intelligently written dot.com guides available. They dispense with the now familiar tale of what the Internet is and how it came about to focus on exactly what an entrepreneur needs to do and how they need to think in order to plan, research, fund, market and design a successful business model on the Internet. They take the logical and too often neglected step of applying the same success criteria to dot.com business start-ups as to traditional ventures. Important sections on the entrepreneurial mindset, the process of shaping ideas into marketable concepts and employing and managing people are included. Detailed chapters on business planning and attracting venture capital are placed at centre stage. Once the fundamentals have been taken care of, the authors dive into the technicalities of Internet business; technology, design, marketing and launch, before concluding with business growth and flotation. Their expertise shines through in the writing, cases studies, extensive links and contact addresses and running quotes from business gurus and key books. The Internet Start-Up Bible is a smart and savvy resource for the fledgling e-business. --Iain Campbell
Product Description
This pragmatic and authoritative manual shows how to start an online business. The authors examine the legal implications and explain how to identify and evaluate the hype and separate it from the reality of Internet commerce.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
I can only agree with other reviewers who mentioned that this book is both accessible and highly informative. It'll be sharing the bookshelves with a lot of other books about various aspects of business start-ups and the Internet as a social, commercial and technological phenomenon, but I bet it's the only one that gets dog-eared from frequent reading. And it is a book that you actually will want to read; the style is literate and fresh and I can't think of many other books on either business or technology that are actually a pleasure to read, as The Internet Start-up Bible certainly is. .
The quality of advice given is excellent and there are a lot of really important insights into the thought-processes of venture capitalists and the nature of marketing.
I heard on the radio this morning that boo.com has gone bust. Have a look at the various comments made about boo.com in this book and see whether you think the authors know what they're talking about and are any good at second-guessing the future ... then chuck in the day job and follow their advice. I'm thinking of doing it.
5 of 5 people found the following review helpful
Format:Paperback
This book strikes the right balance between airy New-Economy titles with no practical advice and dry business-school tomes which mire you in unnecessary detail. It's considerably better (to my taste, anyway) than the existing e-commerce "HOWTO"s, because it gives you the practical advice you need to go from literally nothing to knowing enough to start seriously thinking about leaving your job.
Obviously, no one book can do everything, but having some little experience of the venture capital business, I'd say that someone who'd read this book from cover to cover would probably be able to talk a decent game with first-stage capital providers (always assuming that their actual business idea was any good, of course). The legal advice is sound, the technical sections are pitched at the right level (ie; aspiring CEO), and the book is packed with hints and tips about the easy mistakes to make. I'd advise anyone who's worrying that they might be missing the boat to buy this book, read it, and then try to come up with a good idea.
It also has the benefit of being well-written and easy to read without being patronising, which anyone who has read a lot of business books will be thankful for.
4 of 4 people found the following review helpful
Format:Paperback
This is an easy to read, well written book that provides a fantastic wealth of well researched information for the new would be dot.com entrepreneur. It will be especially useful for those that will need to attract funding and wish to build a strong business plan and management team. I must confess that Tess is my cousin and I read this book on the recommendation of my uncle who is helping me with my dot.com startup. This was the first book of this type that I read and since reading I have waded through the reviews and finally bought three others. As an internet startup guide Tess's book was by far the best. It is very up to date and each chapter has some fantastic web links to extremely useful resources. This book may not be suitable for the more experienced professional who requires extremely detailed information, but for the rest of us this will be the best book you will find. I've already re-read my copy and have used many of the links. Stop wasting time and buy it
Most Recent Customer Reviews
Fad book for the dot com boom era
Geared very much towards the dot.com boom, this book deals only superficially with the key aspects of building an Internet start up company. Read more
Published on 12 Mar 2002
It is very good for starters
It is a very good book very those who want to know how to start but not for the professionals and i believe the most important part in it ,the legal part and the list of web sites... Read more
Published on 30 Dec 2000 by MARWAN H. FAHTY
useful to bluff with at dinner parties
sorry, I bought this with high hopes, but I have to say its very lightweight. It reminds me of those books that promise to introduce you to "the art of water colour... Read more
Published on 6 July 2000
Fantastic - easily read, witty and informative
For those of us whose attention span has been decimated from too much time online, reading a real book is a tough business. Read more
Published on 28 Jun 2000
Disappointing
I wasn't impressed! I felt the book was lacking in substance and far too general to be of any real use. Read more
Published on 23 Jun 2000 by ruske@hotmail.com
A Great Guide By People Who Should Know
If only they would use books like this in business courses - education would be more relevant, quicker and a lot less painful. Read more
Published on 9 Jun 2000 by Sydney, Australia
Accessible yet highly informative
The Internet start up bible manages to be both accessible and extremely informative at the same time. It covered everything I needed to know about starting an Internet co.
Published on 16 May 2000
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
