I bought this book recently, and found that it answered all the questions I had about getting up and running on the internet. Magazines tend to have a tech-focus, but Fox's book is a very holistic (for want of a better word!) approach to how to maximise & optimise, from the get-go, your business idea on the web.
The book teaches you how to approach a fledgling web-business from three crucially important standpoints. You can choose for your business to focus on one of these approaches...or a combination of two, or all three. The book helps you to think about what you're enthusiastic about regarding the subject of your web-business...and Fox's line of questioning, directed at the reader, really does help to 'coax' the best solutions out of the reader. Whether 're-packaging' information for professionals in a newsletter, or selling jars of grandma's rustic apricot chutney, the author guides you through everything you need to know regarding how to do it on the internet, to a wider audience than you ever could have imagined.
The author really does know whereof he speaks: he's worked in large corporations before, and knows how to prepare similar corporate foot-soldiers to strike out on their own with a web-business. With inexpensive web-hosting and professional template systems, it's never been easier to set up an internet-based firm, and no magazine article, or other book I've found is as up-to-the-minute in it's approach to aiding people to exploit the very best of these new tools.
It's extremely easy to read, too, and does not assume of the reader any previous experience of the web. Fox uses examples of actual, small websites, which 'leveraged' their way to serious profitability and household-name status, by using search-engine optimisers, keyword traffic-directors, and other tricks which help bring-to-prominance a website in its own market niche, ahead of the competition.
If you're looking for the latest and greatest guide to Dreamweaver and Flash, this isn't the book for you. But if you're looking to get on the web professionally, cheaply and fast, this IS the book for you. And, Mr. Fox may be onto something: recently, rackspace.com did a survey in December 2006 of what people like and hate in a website. Lots of Flash and pop-ups and dynamism is loathed by time-poor people, but simple high-quality content text, clean lines and readability is what is WANTED by most people. And this is exactly what this book is about.