Seventy per cent of UK businesses have a website. But 90 per cent of those websites don’t fulfil the expectations of their business owners and don’t provide the services their customers are seeking. Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must: Define the type of website the particular business needs. Understand what customers want from the website. Analyse problems and defects in their existing website. Select the correct keywords to target profitable customers. Enable search engines to find the website quickly and rank it highly. Make sure the website is easy to use and accessible to all. Research competitors’ websites. Find the right web developers and communicate effectively with them. Test the website thoroughly before it goes live.
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Book Description
A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet.
About the Author
After working in a marketing role for 20 years for the public sector, manufacturing and charitable organisations, Nigel set up his own internet marketing consultancy, Business for Business.Over the past six years, he has helped hundreds of small and micro businesses in both the UK and Europe to develop their internet business strategy and growth programmes.
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful
By Justin Lusty
Format:Paperback
I don't give good reviews lightly but I'm going to have to make an exception in this case.
At last a guide to creating a website for small businesses that is practical, jargon free and bursting at the seams with great tips. Why it has taken so long for someone to write such a practical guide, who knows?
I have read over 50 books on the subject and always found them jargon laden and quite irrelevant to a first time business-person trying to create their own site. This book is different.
What is more, having interviewed over 250 women entrepreneurs, for our new book on starting a business ,it is clear how important understanding how to develop a good website is for the success of a new venture. In fact it is essential. This will be the book we recommend to all our clients and it may be the best few pounds you ever spend. A bargain.
My only complaint is the graphic design of the book, which disguises the great content. In fact many of the books in this "Right way" range are quite weak, out of date or poorly laid out: however, this book must now be the flagship in the range and deserves a place at the top of web design titles.
Buy with confidence - it's good, easy to understand and up to date.
Justin Lusty
At last a guide to creating a website for small businesses that is practical, jargon free and bursting at the seams with great tips. Why it has taken so long for someone to write such a practical guide, who knows?
I have read over 50 books on the subject and always found them jargon laden and quite irrelevant to a first time business-person trying to create their own site. This book is different.
What is more, having interviewed over 250 women entrepreneurs, for our new book on starting a business ,it is clear how important understanding how to develop a good website is for the success of a new venture. In fact it is essential. This will be the book we recommend to all our clients and it may be the best few pounds you ever spend. A bargain.
My only complaint is the graphic design of the book, which disguises the great content. In fact many of the books in this "Right way" range are quite weak, out of date or poorly laid out: however, this book must now be the flagship in the range and deserves a place at the top of web design titles.
Buy with confidence - it's good, easy to understand and up to date.
Justin Lusty
9 of 9 people found the following review helpful
5.0 out of 5 stars
Anyone thinking of creating, or improving their Commercial Web Site should read this book
26 Nov 2008
Format:Paperback
Easy to read - this book has helped me to understand how Internet Marketing works and has given me the tools to effectively brief my Web Site designer. This will save me £ in unnecessary work or misunderstandings. I highly recommend this book.
8 of 8 people found the following review helpful
5.0 out of 5 stars
An excellent resource for anyone that owns or is developing a website
28 Nov 2008
By Mark Ronconi
Format:Paperback
As a web designer and online marketer of several years, experience has shown me that very few clients fully understand their role in the development and maintenance of their website.
This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing and maintenance, in a way that is easy to follow and jargon free.
Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money and stress ... and, most importantly, you'll end up with a website that delivers a return on your investment.
This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing and maintenance, in a way that is easy to follow and jargon free.
Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money and stress ... and, most importantly, you'll end up with a website that delivers a return on your investment.
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Most Recent Customer Reviews
5.0 out of 5 stars
Great Book
I am currently in the process of getting a website for my business designed. Before picking up this book I would have approached the project on a very ad-hoc basis, relying heavily... Read more
Published 12 months ago by RaymondChandler
4.0 out of 5 stars
Clear, consise and easy to read. If you want a website that actually...
I've had my website up for about 2 years now and its given me some decent business, high rankings in google for quite a few of my keyword search terms.... Read more
Published 21 months ago by James
5.0 out of 5 stars
Generally Very Good!
A good, Useful and Enjoyable book to read. Some advanced Internet marketers may find this book outdated, but for those who want to learn how to correct or create new sites,... Read more
Published on 26 April 2011 by read4life
5.0 out of 5 stars
Excellent Book!, you need this in your office!...
This book makes it clear what you need to do to build a solid on-line platform. My website has been live for almost 3 years and it has good traffic at 1,000 unique visitors a day... Read more
Published on 7 Mar 2011 by asittingduck
5.0 out of 5 stars
a good one
Recommended. I occasionally do webdesign for family and friends and some tips in the book are interesting.
Published on 17 Sep 2010 by RF
5.0 out of 5 stars
A real eye opener
If like me you run your own business but you spend much of your time working alone & you can't always afford to pay for " expert" advice & you have to do things for yourself , well... Read more
Published on 26 Aug 2010 by Guy
5.0 out of 5 stars
Bang on the money...
This book is superb for anybody who is interested about getting the most from your website. Nigel has done all the hard research so you don't have too. Read more
Published on 14 May 2010 by Carl Silverstone
2.0 out of 5 stars
Outdated and waffley
Disappointing, and very limited in use.
This is a chatty, rambling, pretty superficial book about acquiring a website for your business. Read more
This is a chatty, rambling, pretty superficial book about acquiring a website for your business. Read more
Published on 3 May 2010 by Will Carter
3.0 out of 5 stars
I'm less enthusiastic
I'm afraid I didn't find this book as useful as other reviewers have. I found the anecdotal style a bit simplistic and, although there certainly is substance in parts of the book,... Read more
Published on 20 April 2010 by A Reader
4.0 out of 5 stars
A very helpful guide
Most people are overwhelmned when facing the need to manage their website presence.
Through practical advice, lots of personal experiences, the author provides an... Read more
Through practical advice, lots of personal experiences, the author provides an... Read more
Published on 31 Mar 2010 by Andy Green
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