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Internet Marketing: The Full Story Kindle Edition

4.6 out of 5 stars 15 customer reviews

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Length: 184 pages Word Wise: Enabled

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Review

I've just read Elton's book for the first time - it's a great read, and as someone who's not too technical, I found the really clear explanations of terms and simply explained techniques a real boon.

It's a book I will return to over and over again as I put it all into practice and my internet marketing ambitions develop as a result. I think it's a cracking investment. --Pete Mosley

Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies

I've just finished reading this book.

I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!

It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.

I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!

This book is definitely a worthwhile read for all internet marketing novices. --BookWorm

Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies

I've just finished reading this book.

I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!

It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.

I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!

This book is definitely a worthwhile read for all internet marketing novices. --BookWorm

About the Author

Elton Boocock is an award winning Internet Marketing entrepreneur, columnist, mentor, author (of course!) and Online Marketing speaker.

More importantly, he has an absolute passion for helping others to stop wasting money online and start making money online.

Starting Urban Media at the age of 24, Elton soon made his mark and instinctively knew what made a good business. Sticking to high standards in both the websites he built and the customer service he offered, it wasn't long before the company had a string of blue chip clients and confidence was high.

Three years into Urban Media and he launched 'uk-trucking.net', the transport industry Website. Moving from website builder to website owner, the site was a phenomenal success with over 5 million visitors per month. Advertisers on the site included Volvo, Mercedes, Goodyear, Esso, Bridgestone, Shell, and many more. The site was being quoted regularly in national press and trade journals, but it was also about to prove a huge learning curve

After 3 years of running the site, the investment was gone and despite high profile advertisers on board, Elton was about to make what he calls his first and biggest entrepreneurial decision. He pulled the plug and stopped any further time or money resource being put into the unprofitable website. He later said "it may seem philosophical, but it's true, I couldn't have learnt what the experience taught me for anywhere near that amount of money. Yes it was a lot, it was everything I had, but it was the catalyst to everything I now know". Taking on board the learning, he set out to find what actually made a website successful; financially successful. Elton studied everything from business books, to sales and marketing.

He became a master of asking the difficult questions that usually allow a website owner to spend valuable time and money on unproven 'tricks' to success. He refused to follow the fashions, instead looking for real results. This no-nonsense approach has become his trademark and led to a wide variety of non-internet related achievements.

Product details

  • Format: Kindle Edition
  • File Size: 1338 KB
  • Print Length: 184 pages
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B005456J56
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.6 out of 5 stars 15 customer reviews
  • Amazon Bestsellers Rank: #316,605 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Paperback
I have read a few of these internet marketing books as I wanted to improve my business' results online. As a small business owner 'The full story' has given me a lot of information that makes internet marketing seem simple. Even in the short space of time that I have started to implement the advice, I am already starting to see improvements.

What sets this book apart from others are the practical tips, relevant case studies and it being written in plain English to make unheard of terms easy to understand.

I highly recommend 'The full story' if you are wanting to get an overview of internet marketing and get more online sales.
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Format: Paperback
"I've just read Elton's book for the first time - it's a great read, and as someone who's not too technical, I found the really clear explanations of terms and simply explained techniques a real boon. It's a book I will return to over and over again as I put it all into practice and my internet marketing ambitions develop as a result. I think it's a cracking investment."
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Format: Paperback
I found this book to be full of useful hints and tips that can be applied straight away without needing lots of technical knowledge. I was aware of social media systems and had spent lots of time dabbling with them without any real business success. The book showed me how a proper strategy can turn social media and other forms of internet marketing from a pleasant waste of time into something valuable and beneficial to my business. As a result, I am now looking at how I can set up and coordinate Facebook, LinkedIn and Twitter together with Youtube, Flickr and other systems so that I reach and connect with so many more potential customers efficiently. As the book says, it's all about Return on Investment and the potential ROI on this book is brilliant. Get a copy and read it and I'm sure you'll agree.
Internet Marketing: The Full Story
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Format: Paperback
I've just finished reading this book.

I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!

It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.

I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!

This book is definitely a worthwhile read for all internet marketing novices.
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Format: Paperback
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing.
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Format: Paperback
Just finished reading this some really useful information, just starting out with my new website really glad I read this first!
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Format: Kindle Edition
I read this book with mild scepticism after being recommended by a colleague. I can say that after 2 years in the industry it certainly taught me a thing or two!

The author's simplistic but effective terminology and writing style conveyed information to me that others have previously over complicated. I will certainly benefit in my career by keeping this to hand on my Kindle.

The best £1.14 I've spent in a long time!

Many Thanks
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Format: Paperback
It's easy to spot a successful person - they have a huge energy about them and it's infectious - that's the reason why people are prepared to follow them, buy their products and heed their advice. Elton Boocock is one of these and in his new book, Internet Marketing the Full Story, he translates that energy into words - sweeping you along with no nonsense advice and relevant examples as you learn first to attract your customers, then convert, keep and measure them.

As someone who loves to blog about social media I must point out that this is not another social media guide - it really is the Full Story of internet marketing. In fact think of it as a prequel to all those guides to creating content we see at the moment. It is a return to first principles - why do you want a website - what do you want it to do and how is it going to deliver the goals you set for it? With such foundations in place the social media fad of the week won't derail you.

This solid guide is quite clear about the hard work involved when setting out your new internet marketing strategy or rejuvinating an old defunct one. As Elton says, there is no point in getting stuck in without knowing why you are doing it in the first place and he likes to ask lots of `who cares?' type questions to keep you on your toes.

So, if you have read countless articles about keyword research or off-page optimization without really understanding a word, this will put those voodoo skills into a solid context and de-mystify them in the process. In fact I'd say this book is the ideal guide for someone looking to appoint web designers and/or internet marketers as it gives you the full 360 on what you need, what you can do yourself and what you are going to need help with in order to succeed.
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