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Internet Marketing: The Full Story
 
 

Internet Marketing: The Full Story [Kindle Edition]

Elton Boocock
4.6 out of 5 stars  See all reviews (15 customer reviews)

Print List Price: £11.99
Kindle Price: £2.56 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Review

I've just read Elton's book for the first time - it's a great read, and as someone who's not too technical, I found the really clear explanations of terms and simply explained techniques a real boon.

It's a book I will return to over and over again as I put it all into practice and my internet marketing ambitions develop as a result. I think it's a cracking investment. --Pete Mosley

Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies

I've just finished reading this book.

I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!

It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.

I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!

This book is definitely a worthwhile read for all internet marketing novices. --BookWorm

Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies

I've just finished reading this book.

I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!

It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.

I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!

This book is definitely a worthwhile read for all internet marketing novices. --BookWorm

Product Description

Internet Marketing: How to be in the 10% of business owners that actually get business online.

Have you ever wondered why your website doesn't generate the profits that you believed were possible?

Are you starting to think that Internet Marketing is just smokes and mirrors

Do you want to be in the 10% of website owners that DO actually make money from their business website & Online Marketing activities?

It is possible and in this book, Elton Boocock will show you step by step exactly how to use Online & Internet Marketing to do it!

Armed with his secrets from the inside, Elton Boocock has been at the forefront of Internet Marketing since 1997. As a public speaker, columnist, award winning entrepreneur, mentor and one who has ‘worn the t-shirt’, his unique take on the internet is both amusing and enlightening. More importantly, he is passionate about both saving and making you money through Internet Marketing. His approach is very firmly centred on Profit and Online Marketing Return on Investment.

This Kindle version of Internet Marketing The full Story is a must buy! By using the digital delivery, Elton's book is at a throw away price (especially compared to the printed version), but the information will lead you to massive Online Marketing success. The book covers;

Setting solid foundations for your Internet Marketing success

How and what to measure to make sure any Online Marketing success you achieve is repeatable

How to attract the right people to your website through Internet Marketing/Online Marketing techniques such as;
-Social media marketing (Twitter, LinkedIn, Facebook, YouTube, Foursquare, Flickr and Blogging)
-Search Engine Optimisation

The book also helps you with the missing link from many other books;
How to convert the visitors that do get to your website.

Whether you are looking at Video Marketing, Pay per Click or any other online activity, you need to read this book first. Don't lift a finger towards your online activity until you have read this book. It is packed with the kind of helpful information that is left out of many other Internet Marketing books. It is not a hyped up sales message about the latest cool network, it is step by step, critical, timely lessons from an Internet Marketer who knows the full story!

If you are looking for a ‘pretty website’, you will hate this book. If you need to make sure you get a return on the investment you are about to pay out (for the first time or once again

p.s. If you are wondering what the difference between Online Marketing and Internet Marketing is, then it is simply 2 words to describe the same activity. I have used both Internet Marketing and Online Marketing throughout this description to ensure I have covered the term that you use. Equally, I could have used Digital Marketing. Whether you use Online MArketing or Internet Marketing will not change the level of online success you can achieve through Internet Marketing The Full Story. I hope you enjoy the read and

Product details

  • Format: Kindle Edition
  • File Size: 1338 KB
  • Print Length: 184 pages
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B005456J56
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: #202,369 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Starting Urban Media at the age of 24, Elton soon made his mark and instinctively knew what made a good business. Sticking to high standards in both the websites he built and the customer service he offered, it wasn't long before the company had a string of blue chip clients and confidence was high.

Three years into Urban Media and he launched 'uk-trucking.net', the transport industry Website. Moving from website builder to website owner, the site was a phenomenal success with over 5 million visitors per month. Advertisers on the site included Volvo, Mercedes, Goodyear, Esso, Bridgestone, Shell, and many more. The site was being quoted regularly in national press and trade journals, but it was also about to prove a huge learning curve.

After 3 years of running the site, the investment was gone and despite high profile advertisers on board, Elton was about to make what he calls his first and biggest entrepreneurial decision. He pulled the plug and stopped any further time or money resource being put into the unprofitable website. He later said "it may seem philosophical, but it's true, I couldn't have learnt what the experience taught me for anywhere near that amount of money. Yes it was a lot, it was everything I had, but it was the catalyst to everything I now know". Taking on board the learning, he set out to find what actually made a website successful; financially successful.

Elton studied everything from business books, to sales and marketing. He became a master of asking the difficult questions that usually allow a website owner to spend valuable time and money on unproven 'tricks' to success. He refused to follow the fashions, instead looking for real results. This no-nonsense approach has become his trademark and led to a wide variety of non-internet related achievements.

He is now an award winning entrepreneur, Columnist, Mentor, Author and Public Speaker. More importantly, he has an absolute passion for helping others to stop wasting money online and start making money online.


Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Up there with the better ones 4 Oct 2013
By Rosebud
Format:Paperback
I have read a few of these internet marketing books as I wanted to improve my business' results online. As a small business owner 'The full story' has given me a lot of information that makes internet marketing seem simple. Even in the short space of time that I have started to implement the advice, I am already starting to see improvements.

What sets this book apart from others are the practical tips, relevant case studies and it being written in plain English to make unheard of terms easy to understand.

I highly recommend 'The full story' if you are wanting to get an overview of internet marketing and get more online sales.
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5 of 6 people found the following review helpful
Format:Paperback
"I've just read Elton's book for the first time - it's a great read, and as someone who's not too technical, I found the really clear explanations of terms and simply explained techniques a real boon. It's a book I will return to over and over again as I put it all into practice and my internet marketing ambitions develop as a result. I think it's a cracking investment."
Comment | 
Was this review helpful to you?
3 of 4 people found the following review helpful
5.0 out of 5 stars The Bare Bones of Internet Marketing 27 Nov 2011
Format:Paperback
I've just finished reading this book.

I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!

It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.

I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!

This book is definitely a worthwhile read for all internet marketing novices.
Comment | 
Was this review helpful to you?
3 of 4 people found the following review helpful
Format:Paperback
I found this book to be full of useful hints and tips that can be applied straight away without needing lots of technical knowledge. I was aware of social media systems and had spent lots of time dabbling with them without any real business success. The book showed me how a proper strategy can turn social media and other forms of internet marketing from a pleasant waste of time into something valuable and beneficial to my business. As a result, I am now looking at how I can set up and coordinate Facebook, LinkedIn and Twitter together with Youtube, Flickr and other systems so that I reach and connect with so many more potential customers efficiently. As the book says, it's all about Return on Investment and the potential ROI on this book is brilliant. Get a copy and read it and I'm sure you'll agree.
Internet Marketing: The Full Story
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3 of 4 people found the following review helpful
5.0 out of 5 stars Great for non-techie readers 2 Aug 2011
By Catdav
Format:Paperback
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing.
Comment | 
Was this review helpful to you?
4.0 out of 5 stars Would recommend this for any business 13 Dec 2013
By Roger
Format:Paperback
Just finished reading this some really useful information, just starting out with my new website really glad I read this first!
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4 of 6 people found the following review helpful
5.0 out of 5 stars Internet Marketing Masterclass 13 Dec 2011
Format:Kindle Edition
I read this book with mild scepticism after being recommended by a colleague. I can say that after 2 years in the industry it certainly taught me a thing or two!

The author's simplistic but effective terminology and writing style conveyed information to me that others have previously over complicated. I will certainly benefit in my career by keeping this to hand on my Kindle.

The best £1.14 I've spent in a long time!

Many Thanks
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3 of 5 people found the following review helpful
5.0 out of 5 stars L Watkinson 1 Dec 2011
Format:Paperback
I would recommend Internet Marketing the Full Story to anyone looking to improve their online marketing. As my sons will verify, I am not a 'techie' and needed someone to explain what I should be doing to improve my online marketing, why I should do it and how it would get me results. Elton has a great way of explaining all the terminology and putting it in a language that 'non techies' can take on board and action.
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Most Recent Customer Reviews
5.0 out of 5 stars Fantastic Marketing Tips!
What a fantastic product! This book taught me so so much about Internet Marketing that I would have found very difficult to piece together myself! Read more
Published 9 months ago by Jake Everitt
2.0 out of 5 stars the full story? Yeah right
Decent book about internet marketing, but there's loads of ramble in it. What's with the 12 five stars reviews? Something stinks, and I am pretty sure. Read more
Published on 1 Oct 2012 by Amazon Customer
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Published on 20 Dec 2011 by C. M. Rooney
5.0 out of 5 stars The only book you'll need!
I don't usually write reviews but I got this book after searching through loads of internet marketing books on Amazon and i'm so pleased I found it!! Read more
Published on 14 Dec 2011 by Colacube
5.0 out of 5 stars Very informative and have really enjoyed the book
Very inspirational book, have learnt a lot and will pass on my new knowledge to others. I now know and fully understand what my website developers talk about! Read more
Published on 9 Dec 2011 by philipg
5.0 out of 5 stars Everything you need to know.
It's easy to spot a successful person - they have a huge energy about them and it's infectious - that's the reason why people are prepared to follow them, buy their products and... Read more
Published on 23 Aug 2011 by LucyT
5.0 out of 5 stars Internet Marketing explained - everything you wanted to know but were...
It's easy to spot a successful person - they have a huge energy about them and it's infectious - that's the reason why people are prepared to follow them, buy their products and... Read more
Published on 23 Aug 2011 by LucyT
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