Internet Marketing: Strategies for Law Firms [Paperback]

'Required reading for any lawyer considering selling legal services online.' Legal Technology Insider

Despite its ups and downs, the Internet as a means of doing business is here to stay and, as with all other sectors, this business model has affected the legal services market. But, how do you go about making it work successfully? This text gives you the low-down on each aspect of Internet marketing, such as: devising the strategy; researching your approach; designing and building your site; on- and off-line marketing; and on-going maintenance of Web communities. It has been written in a practical style, with fully comprehensive chapters, case examples and screen shots and should prove useful in helping to keep law firms ahead of the competition.

Nicola Webb is the former Head of E-business at Osborne Clarke, where she was responsible for developing and implementing the firm's UK and European online strategies, encompassing the internet, e-commerce, the intranet and client extranets. Nicola has been involved in online marketing since 1998, and in traditional marketing since 1982. She now runs her own consultancy, ImpleMentor, advising a range of professional services clients.