- Paperback: 305 pages
- Publisher: ebrandedbooks.com,US (1 Nov 2000)
- Language English
- ISBN-10: 1885068522
- ISBN-13: 978-1885068521
- Product Dimensions: 22.6 x 17.8 x 2.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 4,269,780 in Books (See Top 100 in Books)
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More About the Author
Product Description
Peter Miller, creator & host, Real Estate Center, America Online
"Brings practicality, insight, and logic to the world of online marketing."
Synopsis
Using a minimum of technological jargon, this text describes low-cost and free techniques for conducting an on-line marketing campaign. Beginning with an overview of the Internet, Yudkin (an on-line columnist) explains inexpensive ways to set up a website, obtain free software tools, and distribute
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First Sentence
My sole purpose in going online was to use it as a marketing channel," says Paulette Ensign, a professional organizer in Bedford Hills, New York. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
My sole purpose in going online was to use it as a marketing channel," says Paulette Ensign, a professional organizer in Bedford Hills, New York. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
4.0 out of 5 stars
Making the Internet work on a shoestring - that's new!,
By A Customer
This review is from: Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online without Spending a Fortune (Paperback)
OK, so this book is overtly aimed at the US market, but even so, if you still want to run your own business on the web [...] then you'll still find plenty of good advice here! Marcia Yudkin is a regular writer and columnist on creative Internet marketing techniques and this book presents a refreshing approach to the usual guides that have a website as the central premise of generating revenue from the Internet. The beauty of the Internet is that it has opened up 'a level playing field' for business, whether you are a one-person business or a multi-million dollar (or pound) corporation. This book provides guidance on how you can create a strategy to make a profit from the Internet without spending a fortune and the techniques covered can equally apply to marketers with a bigger budget as well as a shoestring.However, as the title indicates, this book is directed at the individual or small business who wants to take advantage of the opportunities created by the Internet. The approach that is outlined here requires quite extensive research and the ability to spot opportunities, as well as some good writing skills and, of course, an expert knowledge of whatever product or service it is you're trying to sell. Yudkin begins by providing a few short success stories created from the kind of techniques she reveals throughout the book. And to convince the sceptics, she lists the benefits of going online and why many fears of taking the plunge can be unfounded. The main section of the book falls under the heading 'schmoozing for profit' which describes the method of online networking that can open up new opportunities, build relationships and produce profitable sales. Apply the techniques listed in this book to your own business model and any marketer trying to get the most from the web will find something of value here, from simple self-promotion to more advanced 'guerilla marketing' techniques. Yudkin's style is easy to read and you feel that you are in the hands of an expert who has tried and tested the principles outlined in the book. Supported by numerous web references, frequent 'fast facts' panels and a 'members only' website, this is an essential title to read and refer to as part of your Internet marketing bookshelf.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.1 out of 5 stars (17 customer reviews) 18 of 18 people found the following review helpful:
5.0 out of 5 stars
A MUST for doing business on the web,
By Dr Cathy Goodwin - Published on Amazon.com
This review is from: Internet Marketing for Less Than $500 Per Year (Paperback)
There's a lot of hype about web marketing and I am constantly warning clients not to believe most of it. Yudkin's information is solid. I would encourage anyone to buy this book before setting up a website. The checklist for a website is worth the price alone. Too many people want bells and whistles that increase download time with no upside reward. And, as we'd expect from a PR pro, the tips on dealing with the press are right on.Most important, Marcia Yudkin is one of the few e-marketers who recognizes the importance of personalty on a website. Too many self-described gurus advise us to list benefits and create a far-out brand. Yet when you're selling coaching or consulting services, people hire a person, not a series of benefits. I am adding a quote from this book to my new writinglady.com website -- few other marketing gurus realizes how important voice can be to making the sale. 20 of 22 people found the following review helpful:
3.0 out of 5 stars
Good for proprietors, waste of time for C corporations.,
By Winston Kotzan - Published on Amazon.com
This review is from: Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online without Spending a Fortune (Paperback)
This book has some great ideas for building a customer base from the Internet, but these ideas were quite different from what I was expecting. The $500 in the title is almost entirely derived from web hosting and Internet Service Provider costs. The book's strategy relies on building your own online community through discussions in USENET newsgroups, email communication, and making your site more interactive with message-board features. This leads to handling customers individually through one-to-one communication. While these ideas can sometimes be effective in generating a few sales, they are very time consuming. I was hoping the book would present tips on a larger scale of deployment, such pay-per-click advertising on other websites. Rather, the strategies in this book would require many hours at the computer talking to online acquaintances. I recommend this book if you are already an established proprietor and would like to expand your business to the web. In particular, it is geared towards the less tech savvy businessman. However, if you are hoping to find a marketing strategy that does not require many hours at the computer chatting with individual people, this may not be the book for you. 6 of 6 people found the following review helpful:
5.0 out of 5 stars
Buy this book!,
By Marisa D'vari - Published on Amazon.com
This review is from: Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online without Spending a Fortune (Paperback)
From "Script Magic" author Marisa D'Vari: The first book I read of Yudkin's, Six Steps To Free Publicity, was so upbeat and straight forward in style and had such useful content I became a "Yudkin Junkie" and can't wait to buy each new book as they come out. Yudkin, a savvy marketing guru, shows corporations and small businesses alike how they can tap into the power of the internet for success and profit."
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