Review
I've just read Elton's book for the first time - it's a great read, and as someone who's not too technical, I found the really clear explanations of terms and simply explained techniques a real boon.
It's a book I will return to over and over again as I put it all into practice and my internet marketing ambitions develop as a result. I think it's a cracking investment. --Pete Mosley
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies
I've just finished reading this book.
I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!
It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.
I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!
This book is definitely a worthwhile read for all internet marketing novices. --BookWorm
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies
I've just finished reading this book.
I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!
It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.
I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!
This book is definitely a worthwhile read for all internet marketing novices. --BookWorm
It's a book I will return to over and over again as I put it all into practice and my internet marketing ambitions develop as a result. I think it's a cracking investment. --Pete Mosley
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies
I've just finished reading this book.
I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!
It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.
I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!
This book is definitely a worthwhile read for all internet marketing novices. --BookWorm
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies
I've just finished reading this book.
I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!
It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.
I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!
This book is definitely a worthwhile read for all internet marketing novices. --BookWorm
Product Description
Internet Marketing: How to be in the 10% of business owners that actually get business online.
Have you ever wondered why your website doesn't generate the profits that you believed were possible?
Are you starting to think that Internet Marketing is just smokes and mirrors
Do you want to be in the 10% of website owners that DO actually make money from their business website & Online Marketing activities?
It is possible and in this book, Elton Boocock will show you step by step exactly how to use Online & Internet Marketing to do it!
Armed with his secrets from the inside, Elton Boocock has been at the forefront of Internet Marketing since 1997. As a public speaker, columnist, award winning entrepreneur, mentor and one who has ‘worn the t-shirt’, his unique take on the internet is both amusing and enlightening. More importantly, he is passionate about both saving and making you money through Internet Marketing. His approach is very firmly centred on Profit and Online Marketing Return on Investment.
This Kindle version of Internet Marketing The full Story is a must buy! By using the digital delivery, Elton's book is at a throw away price (especially compared to the printed version), but the information will lead you to massive Online Marketing success. The book covers;
Setting solid foundations for your Internet Marketing success
How and what to measure to make sure any Online Marketing success you achieve is repeatable
How to attract the right people to your website through Internet Marketing/Online Marketing techniques such as;
-Social media marketing (Twitter, LinkedIn, Facebook, YouTube, Foursquare, Flickr and Blogging)
-Search Engine Optimisation
The book also helps you with the missing link from many other books;
How to convert the visitors that do get to your website.
Whether you are looking at Video Marketing, Pay per Click or any other online activity, you need to read this book first. Don't lift a finger towards your online activity until you have read this book. It is packed with the kind of helpful information that is left out of many other Internet Marketing books. It is not a hyped up sales message about the latest cool network, it is step by step, critical, timely lessons from an Internet Marketer who knows the full story!
If you are looking for a ‘pretty website’, you will hate this book. If you need to make sure you get a return on the investment you are about to pay out (for the first time or once again
p.s. If you are wondering what the difference between Online Marketing and Internet Marketing is, then it is simply 2 words to describe the same activity. I have used both Internet Marketing and Online Marketing throughout this description to ensure I have covered the term that you use. Equally, I could have used Digital Marketing. Whether you use Online MArketing or Internet Marketing will not change the level of online success you can achieve through Internet Marketing The Full Story. I hope you enjoy the read and
Have you ever wondered why your website doesn't generate the profits that you believed were possible?
Are you starting to think that Internet Marketing is just smokes and mirrors
Do you want to be in the 10% of website owners that DO actually make money from their business website & Online Marketing activities?
It is possible and in this book, Elton Boocock will show you step by step exactly how to use Online & Internet Marketing to do it!
Armed with his secrets from the inside, Elton Boocock has been at the forefront of Internet Marketing since 1997. As a public speaker, columnist, award winning entrepreneur, mentor and one who has ‘worn the t-shirt’, his unique take on the internet is both amusing and enlightening. More importantly, he is passionate about both saving and making you money through Internet Marketing. His approach is very firmly centred on Profit and Online Marketing Return on Investment.
This Kindle version of Internet Marketing The full Story is a must buy! By using the digital delivery, Elton's book is at a throw away price (especially compared to the printed version), but the information will lead you to massive Online Marketing success. The book covers;
Setting solid foundations for your Internet Marketing success
How and what to measure to make sure any Online Marketing success you achieve is repeatable
How to attract the right people to your website through Internet Marketing/Online Marketing techniques such as;
-Social media marketing (Twitter, LinkedIn, Facebook, YouTube, Foursquare, Flickr and Blogging)
-Search Engine Optimisation
The book also helps you with the missing link from many other books;
How to convert the visitors that do get to your website.
Whether you are looking at Video Marketing, Pay per Click or any other online activity, you need to read this book first. Don't lift a finger towards your online activity until you have read this book. It is packed with the kind of helpful information that is left out of many other Internet Marketing books. It is not a hyped up sales message about the latest cool network, it is step by step, critical, timely lessons from an Internet Marketer who knows the full story!
If you are looking for a ‘pretty website’, you will hate this book. If you need to make sure you get a return on the investment you are about to pay out (for the first time or once again
p.s. If you are wondering what the difference between Online Marketing and Internet Marketing is, then it is simply 2 words to describe the same activity. I have used both Internet Marketing and Online Marketing throughout this description to ensure I have covered the term that you use. Equally, I could have used Digital Marketing. Whether you use Online MArketing or Internet Marketing will not change the level of online success you can achieve through Internet Marketing The Full Story. I hope you enjoy the read and
