- Paperback: 360 pages
- Publisher: John Wiley & Sons; 1 edition (1 Nov 2000)
- Language English
- ISBN-10: 0764507788
- ISBN-13: 978-0764507786
- Product Dimensions: 23 x 18.8 x 2.2 cm
- Average Customer Review: 3.2 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 307,456 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands–on experience doing both guerrilla marketing and million–dollar deals in this critical area. Also covered in this edition is a quick–start guide to getting net–savvy, a survival requirement in the Web marketing world.
From the Author
Internet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.
Inside This Book
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First Sentence
The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since the early '90s. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since the early '90s. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
11 of 12 people found the following review helpful
Format:Paperback
I bought this book thinking it was going to help me understand how I can get more visitors for my website but came across a major problem. This book was printed 5 or so years ago and a lot of the advice doesn't apply today. Internet Marketing has moved on so much since then. For instance, google is mentioned but not as the major force it is today. Google is far ahead of anything else as far as search engines go currently but this book seems to rank yahoo, altavista and msn before it!
This book may have been helpful then but doesn't provide much help now. There are a few good tips in it but nothing thats going to drive many visitors to your website.
This book may have been helpful then but doesn't provide much help now. There are a few good tips in it but nothing thats going to drive many visitors to your website.
4 of 5 people found the following review helpful
Format:Paperback
There's a lot of very sound advice in this book. As a professional marketeer with years of experience in the field, I still found this book very helpful. If nothing else, I could talk to the techies and actually sound like I knew what I was doing!
There are many useful tips that could quite literally double or triple your online sales if your current setup is remotely below-par. There's only a fine line between having a top-performing site and one that's lost to the world.
If you have any interest in selling your goods or promoting your business on the web, this is excellent value for money as it will give you a lot of what you need to know for very little cost. It certainly highlighted some issues that my 'technical-experts' had overlooked and were adversely affecting performance.
Format:Paperback
As a web professional, I picked this up as I wanted to learn more about Internet marketing. If you're in my field of work, don't bother. There may be a couple of online tools mentioned that are handy, but the rest is very very basic. Additionally, as it was written in 2000, it doesn't even cover Google Adwords etc.
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