There are hundreds of books on internet marketing out there. Why should you choose this one? If you're responsible for handling the marketing for a large national or international company with a massive marketing budget and 40 hours per week to spend on it, this book is not for you. If you're such a beginner when it comes to the internet that you've never heard of Facebook or Twitter and have to ask a 13-year-old how to switch your computer on, this book is not for you. If you're an expert in all matters internet related, can set up a website before breakfast and you already have you own YouTube channel, blog and weekly podcast, this book is not for you. But if you're an accountant whose business covers a small geographical area, who's got a tiny, or non-existent, advertising budget and only a couple of hours a week to spend on your marketing activities, this book is the one for you. With the Internet Marketing Bible for Accountants, you don't need to wade through pages full of expensive and time-consuming strategies which aren't going to work for a local accounting firm like yours. Instead you'll learn how you can supercharge all your local promotional activity at a fraction of the cost of traditional marketing methods such as advertising in your local newspaper. So why waste time and money reading other internet marketing books that don't meet your needs when everything you need to know is contained right inside this book?
Nick Pendrell was born in Stratford-upon-Avon where he went to the same school as William Shakespeare (although a few centuries after Shakespeare had already left).
In the late-eighties, he came to prominence in the UK video industry, responsible for creating the marketing campaigns for such blockbusters as Terminator 2, Basic Instinct and Dances With Wolves.
Always having suffered with wanderlust, he moved to Prague in 1991 where he formed two successful companies, including a magazine publishing company, which he later sold in order to concentrate on his new great interest - the area of internet marketing.
After experimenting with writing and publishing ebooks in 2001 he moved to Latvia in 2004 as marketing consultant for several different internet companies.
In 2007, he published his first book - 'Propertastic's Complete Guide to Hurghada Property and Egypt's Red Sea Real Estate' after seeing the potential of the property market
In 2011, he returned to writing, starting work on the 'Internet Marketing Bible' series of books, empowering local businesses with the tools to harness the promotional power of the internet in order to market themselves in a cost-effective manner. The first title in the series, 'Internet Marketing Bible for Accountants' was published on 3 January 2012.
In mid-2012, he returned to writing on the subject of international real estate with the publication of 'Pattaya Property and Thailand's Real Estate', published in August 2012.
In addition to books, Nick regularly writes articles for a diverse selection of international professional magazines ranging from 'Computer & Video Games' through several international real estate magazines to 'Accounting Practice' magazine, where he writes a regular column on internet marketing.