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Internet Marketing Bible for Accountants: The Complete Guide to Using Social Media and Online Advertising Including Facebook, Twitter, Google and LinkedIn for CPAS and Accounting Firms [Paperback]

Nick Pendrell
5.0 out of 5 stars  See all reviews (2 customer reviews)
RRP: 19.99
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Book Description

3 Jan 2012
There are hundreds of books on internet marketing out there. Why should you choose this one? If you're responsible for handling the marketing for a large national or international company with a massive marketing budget and 40 hours per week to spend on it, this book is not for you. If you're such a beginner when it comes to the internet that you've never heard of Facebook or Twitter and have to ask a 13-year-old how to switch your computer on, this book is not for you. If you're an expert in all matters internet related, can set up a website before breakfast and you already have you own YouTube channel, blog and weekly podcast, this book is not for you. But if you're an accountant whose business covers a small geographical area, who's got a tiny, or non-existent, advertising budget and only a couple of hours a week to spend on your marketing activities, this book is the one for you. With the Internet Marketing Bible for Accountants, you don't need to wade through pages full of expensive and time-consuming strategies which aren't going to work for a local accounting firm like yours. Instead you'll learn how you can supercharge all your local promotional activity at a fraction of the cost of traditional marketing methods such as advertising in your local newspaper. So why waste time and money reading other internet marketing books that don't meet your needs when everything you need to know is contained right inside this book?

Frequently Bought Together

Internet Marketing Bible for Accountants: The Complete Guide to Using Social Media and Online Advertising Including Facebook, Twitter, Google and LinkedIn for CPAS and Accounting Firms + Effective Pricing for Accountants: A Practical Guide to Pricing Your Accountancy Services for Maximum Profit + The e-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About it (E-Myth Vertical)
Price For All Three: 44.96

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Product details

  • Paperback: 304 pages
  • Publisher: Informer Books (3 Jan 2012)
  • Language: English
  • ISBN-10: 0956144829
  • ISBN-13: 978-0956144829
  • Product Dimensions: 22.9 x 15.2 x 1.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 376,517 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Nick Pendrell was born in Stratford-upon-Avon where he went to the same school as William Shakespeare (although a few centuries after Shakespeare had already left).

In the late-eighties, he came to prominence in the UK video industry, responsible for creating the marketing campaigns for such blockbusters as Terminator 2, Basic Instinct and Dances With Wolves.

Always having suffered with wanderlust, he moved to Prague in 1991 where he formed two successful companies, including a magazine publishing company, which he later sold in order to concentrate on his new great interest - the area of internet marketing.

After experimenting with writing and publishing ebooks in 2001 he moved to Latvia in 2004 as marketing consultant for several different internet companies.

In 2007, he published his first book - 'Propertastic's Complete Guide to Hurghada Property and Egypt's Red Sea Real Estate' after seeing the potential of the property market

In 2011, he returned to writing, starting work on the 'Internet Marketing Bible' series of books, empowering local businesses with the tools to harness the promotional power of the internet in order to market themselves in a cost-effective manner. The first title in the series, 'Internet Marketing Bible for Accountants' was published on 3 January 2012.

In mid-2012, he returned to writing on the subject of international real estate with the publication of 'Pattaya Property and Thailand's Real Estate', published in August 2012.

In addition to books, Nick regularly writes articles for a diverse selection of international professional magazines ranging from 'Computer & Video Games' through several international real estate magazines to 'Accounting Practice' magazine, where he writes a regular column on internet marketing.

Product Description

From the Publisher

Written specifically for accountants and CPAs, the Internet Marketing Bible for Accountants provides a step-by-step guide for accounting firms to harness the power of the internet and social media to market their practices effectively and at very little cost compared to traditional advertising methods. This comprehensive, but easy-to-read book is written for those with only basic computer skills.

About the Author

Nick Pendrell was born in Stratford-upon-Avon where he went to the same school as William Shakespeare (although a few centuries after Shakespeare had already left).

In the late-eighties, he came to prominence in the UK video industry, responsible for creating the marketing campaigns for such blockbusters as Terminator 2, Basic Instinct and Dances With Wolves.

Always having suffered with wanderlust, he moved to Prague in 1991 where he formed two successful companies, including a magazine publishing company, which he later sold in order to concentrate on his new great interest - the area of internet marketing.

After experimenting with writing and publishing ebooks in 2001 (unfortunately a decade too early) he moved to Latvia in 2004 as marketing consultant for several different internet companies.

In 2007, he published his first book - 'Propertastic's Complete Guide to Hurghada Property and Egypt's Red Sea Real Estate' after seeing the potential of the property market, moving out to Egypt in 2008 where he formed a real estate company.

In 2011, he returned to writing, starting work on the 'Internet Marketing Bible' series of books, empowering local businesses with the tools to harness the promotional power of the internet in order to market themselves in a cost-effective manner. The first title in the series, 'Internet Marketing Bible for Accountants' was published on 3 January 2011.


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Most Helpful Customer Reviews
8 of 9 people found the following review helpful
5.0 out of 5 stars Very thorough in its coverage 3 Jan 2012
Format:Kindle Edition
This book really justifies the five-star rating that I gave it because it really lives up to all its claims. It really does offer a blueprint for marketing any accounting practice online. Using all of the tools and strategies recommended in the book you will definitely be able to reach new clients and improve relationships with existing ones.

The book is more or less laid out with the subjects in order of importance. That's great because you can use the contents page as a checklist as you go through all of the different elements that make up a campaign.

There's a lot of information contained here and so it will take a while to implement everything, but it's written in a very easy to read manner and doesn't try to baffle the reader with too much jargon.

I can't think of any accounting practice that wouldn't benefit from using the advice contained here. The book covers the basics for someone who hasn't even got a website yet, up until some pretty advanced strategies for practices that really want to take their advertising efforts to the next level.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Start up businesses 19 Jan 2013
Format:Kindle Edition|Verified Purchase
This book is excellent for small accountancy/book keeping businesses with lots of helpful tips to get your business presence online.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  3 reviews
5.0 out of 5 stars Great book for a starter! 26 Sep 2013
By Min Li - Published on Amazon.com
Format:Kindle Edition
I found this book very practical for starting and growing a small business through social media and online ads. I am a fellow member of ACCA and always want to start my own business. That's why I read this book. I think that various options specified in this book can make sure the money invested goes towards what matter most to business. I developed a budget for a potential business by following Nick's step-by-step guide. It points me in the right direction and works well so far.

Pretty much a useful book!
5.0 out of 5 stars Great Accounting Marketing Book 24 April 2012
By Stanley D. Dean - Published on Amazon.com
Format:Kindle Edition
I just completed reading the Kindle version of Nick's book. I came across it by accident a few weeks ago and have thoroughly enjoyed reading it. I have a CPA firm in Atlanta, GA and have a big interest in growing my practice. I have been using Pay per Click marketing for several years and have found it very helpful and cost effective. However, social marketing has opened a whole new world of complexity in growing my firm through the internet. I found Nick's book very easy to read and a great "step by step" how to book on how to use the latest internet marketing tools. Nick is very thorough in his review of what is the most effective ways of marketing your firm on the internet. He also points out the ways to market on the internet that he doesn't feel are worth the time or money for the small CPA practice.

Overall I would definitely recommend Nick's book!
2 of 4 people found the following review helpful
5.0 out of 5 stars The best book there is for marketing accounting firms 3 Jan 2012
By Gina H., United States - Published on Amazon.com
Format:Paperback
Nick Pendrell's book is an effective and well-written book on the most important aspects of internet marketing. His writing is to the point as he covers all of the most vital aspects of promoting an accounting firm. If you need to find new clients for your firm, this books shows you exactly what you need to do to get them.

Nick's language makes even the most complicated parts of the online marketing process simple to understand, with everything broken down into easy to understand parts so there's no guesswork involved. Use this book and you'll be a marketing expert too in no time at all!
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