Internet Marketing: An Hour a Day and over 2 million other books are available for Amazon Kindle . Learn more
£16.58
  • RRP: £19.99
  • You Save: £3.41 (17%)
FREE Delivery in the UK.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Internet Marketing: An Ho... has been added to your Basket
Trade in your item
Get a £1.00
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Internet Marketing: An Hour a Day Paperback – 1 Apr 2011


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£16.58
£10.24 £8.00

Trade In Promotion


Frequently Bought Together

Internet Marketing: An Hour a Day + Brilliant Online Marketing: How to Use the Internet to Market Your Business (Brilliant Business) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Price For All Three: £33.36

Buy the selected items together


Trade In this Item for up to £1.00
Trade in Internet Marketing: An Hour a Day for an Amazon Gift Card of up to £1.00, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 600 pages
  • Publisher: John Wiley & Sons; 1 edition (1 April 2011)
  • Language: English
  • ISBN-10: 0470633743
  • ISBN-13: 978-0470633748
  • Product Dimensions: 18.8 x 3.3 x 23.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 633,824 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

Product Description

From the Back Cover

Build an Internet Marketing Strategy That Delivers A Step-by-Step Guide This is the ultimate comprehensive guide to do-it-yourself Internet marketing. Using the popular An Hour a Day approach, this smart, proven plan for Internet marketing success gives you a day-by-day, step-by-step plan that covers all aspects of successful online marketing. Learn how to optimize your site for users and search engine rankings, craft compelling content, develop winning pay-per-click campaigns, use and react to website analytics, and leverage the power of social media to put your marketing efforts over the top. Inside, find everything you need to increase your website's rankings, visitors, and sales. Evaluate your current website, figure out what you want visitors to do, and set goals Understand basic SEO, on- and off-page ranking factors, and keywords Create content that converts your visitors to paying customers Learn ten old-school sales techniques that work like a charm on websites Apply keyword research strategies that will be a foundation for a total marketing plan Master the power of the technology—links, redirects, dynamic URLs, e-commerce, and more Get control of social media—learn which types work best for you and adapt them to your business Take the organic view of pay-per-click marketing and avoid the five biggest PPC mistakes Measure with analytics, see what's working, respond to market trends, and identify improvements You'll also find: Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Real-world case studies that illustrate successes to learn from and mistakes to avoid Praise for Internet Marketing: An Hour a Day "In the sea of Internet marketing books, this one rises to the top for its clarity and focus on generating ROI. It should be required reading for all business owners." — Eric Greenberg, Faculty Chair, Center for Management Development, Rutgers University "Matt Bailey does a phenomenal job making the complex simple. He gives you the master plan to follow so you can develop the core skills to drive traffic to your website, analyze what that traffic is doing, and persuade that traffic to take more actions on your website." — Bryan Eisenberg, bestselling author and professional speaker "Even the most time-strapped technophobe can understand Matt's easy-to-follow steps, implement his suggestions, and drive qualified website traffic." — Heather Lloyd-Martin, former chair, Direct Marketing Association Search Engine Marketing Council, and CEO, SuccessWorks Search Marketing "If you have a struggling site and can't figure out why it isn't performing??better, or if you just got your first PC and know your new business needs a Web presence, this book will more than repay you. It will build your business." — Charles Prescott , Editor, Prescott Report, and Director, Direct Marketing Association

About the Author

Internet marketing expert Matt Bailey is founder and President of SiteLogic Marketing, where he has more than 15 years of experience helping such companies as Goodyear, Hilton International, Samsonite, American Greetings, Proctor & Gamble, Eaton Corporation, and Google create, implement, and measure comprehensive strategies for search engine marketing, website analytics, website usability, and social media. He speaks regularly at such key trade shows as Search Engine Strategies (SES), Direct Marketing Association (DMA), and the American Advertising Federation. He also is an instructor for the DMA's Online Marketing Academy, an adjunct faculty member at Rutgers University, and faculty member of Market Motive. Matt also serves on the Advisory Board of Search Engine Strategies and maintains a popular blog on Internet marketing (sitelogicmarketing.com/blog).

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.6 out of 5 stars
5 star
3
4 star
2
3 star
0
2 star
0
1 star
0
See all 5 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Brian M. Mathers on 11 April 2011
Format: Paperback
If anybody was going to write a detailed book that will become your bible on the subject of Internet Marketing its Matt Bailey, cause he knows his stuff. I first sat in his audience back in 2007 in New York at a Search Engine Strategies conference and he did not disappoint me with his style of delivery and his level of knowledge. From that moment here was someone I wanted to learn from and work with. I have since achieved all those things and love the fact I continue to learn from this incredible guy, hence why I took him to Gretna Green poured him a whisky and had him remarry his lovely wife Stacy - talk about an 'optimized' day out!

Buy this book and guaranteed your Internet Marketing knowledge will increase. I suggest you start by reading the testimonials first, and just see how the top drawer global marketing community of experts, some of whom I have come to have as friends across the world today, praise this great family man, who is without doubt an SEO God, who for me is like having my favourite popstar as a best mate!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
I found this book in the library where I was studying my Masters. It was the great find and I was hooked the first time I read this. Seeing how much I enjoyed it, my partner bought the book and I am glad that he did it. The book is written in an easy to understand language with sense of humour and lively. The book is structured in a clear way and easy to follow. Although every part seems to be separate, yet they are linked and flown smoothly. My overall view is that this book is for every level and if you are not interested in internet marketing, read this and you will change.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By M Lobo on 17 Oct. 2011
Format: Paperback Verified Purchase
Hi Matt - loved your evening seminar at Adam Smith College, Fife (Scotland). Watched some of your YouTube videos as well - and then bought your book! Your knowledge, clarity and passion have won me over. I'll be re-vamping my current website (complementary therapies) - and will keep your excellent book alongside throughout this process!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Tom Fenton on 20 Oct. 2011
Format: Paperback
If you run a commercial website or are intending to, this book gives good simple advice, well presented. You can use it as a regular instructional guide as the title suggests, but you can equally well dip in and look at specific topics of interest. The Contents are detailed and it is well indexed.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By ninjahippo on 7 Nov. 2011
Format: Paperback
Saw Matt speak at an event, and bought his book a couple of weeks later... the man knows what he is talking about... There is lots of good info available throughout the book, I just wish I had more time to get through it and ACTION it :)

An hour a day ;)
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback