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Internet Marketing: An Hour a Day

Internet Marketing: An Hour a Day [Kindle Edition]

Matt Bailey
4.6 out of 5 stars  See all reviews (5 customer reviews)

Print List Price: £19.99
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Product Description

Product Description

Proven, task-based approach to developing winning internet marketing campaigns

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.

  • Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
  • Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
  • Breaks down intimidating topics into approachable, hour-a-day tasks
  • Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies
  • Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey

Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

From the Back Cover

Build an Internet Marketing Strategy That Delivers A Step-by-Step Guide This is the ultimate comprehensive guide to do-it-yourself Internet marketing. Using the popular An Hour a Day approach, this smart, proven plan for Internet marketing success gives you a day-by-day, step-by-step plan that covers all aspects of successful online marketing. Learn how to optimize your site for users and search engine rankings, craft compelling content, develop winning pay-per-click campaigns, use and react to website analytics, and leverage the power of social media to put your marketing efforts over the top. Inside, find everything you need to increase your website's rankings, visitors, and sales. Evaluate your current website, figure out what you want visitors to do, and set goals Understand basic SEO, on- and off-page ranking factors, and keywords Create content that converts your visitors to paying customers Learn ten old-school sales techniques that work like a charm on websites Apply keyword research strategies that will be a foundation for a total marketing plan Master the power of the technology—links, redirects, dynamic URLs, e-commerce, and more Get control of social media—learn which types work best for you and adapt them to your business Take the organic view of pay-per-click marketing and avoid the five biggest PPC mistakes Measure with analytics, see what's working, respond to market trends, and identify improvements You'll also find: Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Real-world case studies that illustrate successes to learn from and mistakes to avoid Praise for Internet Marketing: An Hour a Day "In the sea of Internet marketing books, this one rises to the top for its clarity and focus on generating ROI. It should be required reading for all business owners." — Eric Greenberg, Faculty Chair, Center for Management Development, Rutgers University "Matt Bailey does a phenomenal job making the complex simple. He gives you the master plan to follow so you can develop the core skills to drive traffic to your website, analyze what that traffic is doing, and persuade that traffic to take more actions on your website." — Bryan Eisenberg, bestselling author and professional speaker "Even the most time-strapped technophobe can understand Matt's easy-to-follow steps, implement his suggestions, and drive qualified website traffic." — Heather Lloyd-Martin, former chair, Direct Marketing Association Search Engine Marketing Council, and CEO, SuccessWorks Search Marketing "If you have a struggling site and can't figure out why it isn't performing??better, or if you just got your first PC and know your new business needs a Web presence, this book will more than repay you. It will build your business." — Charles Prescott , Editor, Prescott Report, and Director, Direct Marketing Association

Product details

  • Format: Kindle Edition
  • File Size: 15326 KB
  • Print Length: 603 pages
  • Page Numbers Source ISBN: 0470633743
  • Publisher: Sybex; 1 edition (27 April 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004Z7J8OS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #278,597 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars An Internet Marketing Bible Delivered by an SEO God 11 April 2011
If anybody was going to write a detailed book that will become your bible on the subject of Internet Marketing its Matt Bailey, cause he knows his stuff. I first sat in his audience back in 2007 in New York at a Search Engine Strategies conference and he did not disappoint me with his style of delivery and his level of knowledge. From that moment here was someone I wanted to learn from and work with. I have since achieved all those things and love the fact I continue to learn from this incredible guy, hence why I took him to Gretna Green poured him a whisky and had him remarry his lovely wife Stacy - talk about an 'optimized' day out!

Buy this book and guaranteed your Internet Marketing knowledge will increase. I suggest you start by reading the testimonials first, and just see how the top drawer global marketing community of experts, some of whom I have come to have as friends across the world today, praise this great family man, who is without doubt an SEO God, who for me is like having my favourite popstar as a best mate!
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5.0 out of 5 stars This is the book for every level 9 Feb 2012
I found this book in the library where I was studying my Masters. It was the great find and I was hooked the first time I read this. Seeing how much I enjoyed it, my partner bought the book and I am glad that he did it. The book is written in an easy to understand language with sense of humour and lively. The book is structured in a clear way and easy to follow. Although every part seems to be separate, yet they are linked and flown smoothly. My overall view is that this book is for every level and if you are not interested in internet marketing, read this and you will change.
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4.0 out of 5 stars A Good Read 7 Nov 2011
Saw Matt speak at an event, and bought his book a couple of weeks later... the man knows what he is talking about... There is lots of good info available throughout the book, I just wish I had more time to get through it and ACTION it :)

An hour a day ;)
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4.0 out of 5 stars Good simple advice 20 Oct 2011
If you run a commercial website or are intending to, this book gives good simple advice, well presented. You can use it as a regular instructional guide as the title suggests, but you can equally well dip in and look at specific topics of interest. The Contents are detailed and it is well indexed.
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5.0 out of 5 stars Buy it! 17 Oct 2011
By M Lobo
Format:Paperback|Verified Purchase
Hi Matt - loved your evening seminar at Adam Smith College, Fife (Scotland). Watched some of your YouTube videos as well - and then bought your book! Your knowledge, clarity and passion have won me over. I'll be re-vamping my current website (complementary therapies) - and will keep your excellent book alongside throughout this process!
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Giving the right people the right message with the right offer at the right time &quote;
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Building a successful website is about strategic planning, understanding your market, and concentrating on a specific message. When you know your message, how you spread it will be easy. &quote;
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By typing the command in the search box of the major search engines, the search engine will show a list of the pages indexed and cataloged in the database. &quote;
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