- Jubilee offer: spend £10 or more on any product sold by Amazon.co.uk on or before June 6 and you can buy The Diamond Jubilee A Classical Celebration Album for just £2.50 Here's how (terms and conditions apply)
Internet, Mail, and Mixed-Mode Surveys
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Special Offers and Product Promotions
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
‘…a useful and comprehensive guide to designing, developing and managing surveys of all types.’ (SRA:News, November 2009).
Product Description
A complete, start–to–finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed–Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how–to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Hardcover
The third edition of Dillman's "The Tailored Design Method" is a very good introduction into the design of all different kinds of surveys (internet, mail, phone or mixed-mode). Especially as internet surveys have become more and more important in the last years, the book has been updated to cover this part in more detail.
After explaining the basics for the design of questionnaires, it also covers all important details like
- the correct crafting of questions for the survey
- the layout of the questionnaire
- the scaling of answers
- etc.
All facts are explained with many examples of questionnaires, which makes it easier for newcomers to understand the theory. Different types of questionnaires are shown.
After reading this book it is easy to create and design own questionnaires without making typical mistakes of beginners. The advanced questionnaire designer will find many details which need to be considered when designing large surveys.
The book is not written in expert terminology, but in understandable language.
Very recommandable.
After explaining the basics for the design of questionnaires, it also covers all important details like
- the correct crafting of questions for the survey
- the layout of the questionnaire
- the scaling of answers
- etc.
All facts are explained with many examples of questionnaires, which makes it easier for newcomers to understand the theory. Different types of questionnaires are shown.
After reading this book it is easy to create and design own questionnaires without making typical mistakes of beginners. The advanced questionnaire designer will find many details which need to be considered when designing large surveys.
The book is not written in expert terminology, but in understandable language.
Very recommandable.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
17 reviews
51 of 55 people found the following review helpful
Light on the technical side
30 Jan 2002
Format:Hardcover|Amazon Verified Purchase
For those of you who do survey research and struggle with getting an acceptible response rate, this is the book for you. It truly is an amazing resource for a method that can get one to near a 75% response even on mail-only surveys. Highly recommended.
For those of you looking for any help on statistics, this is NOT the book for you.
For those of you interested in increasing the validity and reliability of your surveys, this is could be the book for you. It does have an effective treatment of writing questions and effective survey design.
If you wish to become an expert in coverage, sample frames, sampling, etc, look elsewhere. That topic gets just 10 pages.
No book can do it all of course but I would have left out some of the "fluff" chapters Dillman included for some discussion of the more technical side of the statistics of analyzing surveys after you have designed them the way he suggests.
41 of 44 people found the following review helpful
Still lots of great wisdom on survey research.
15 Jun 2001
Format:Hardcover
Dillman's text was the classic for so long that many of us think of him as the guru of survey research. I would guess that is why the Census Bureau hired him as their lead consultant for the 2000 Census.
As has been pointed out, Dillman does not present as much theoretical material as he might. But, I don't think that that detracts from the strengths of this book. There are other books out there that cover the cognitive and social psychology behind survey answers, and there are other books that give you guidance on the scientific method, experimental design, sampling, etc. (I would recommend Babbie's Practice of Social Research) And Dillman even has a more hands-on book (How to Conduct Your Own Survey) for non-scientists.
But, the real strength of Dillman's book might be how well he instructs on how to put together a great questionnaire - the design, layout, order, question design and implementation.
I find his take on internet surveys to be controversial and a little out-of-date. But, my concerns might be viewed as those of a skeptic - I'm not yet convinced that internet surveys are viable for all that many situations. And, I think Dillman does a good job of laying out some of the challenges and promises of internet surveys.
45 of 49 people found the following review helpful
So much to say, even to those who think they know
17 July 2000
Format:Hardcover|Amazon Verified Purchase
I have close to 20 years of experience in market research; yet with the move that many are making to conducting their research over the Internet, I knew I needed to get a lot of learning quickly, in order to better understand the trade-offs being made between cost savings and research quality. Dillman's book fills that need. Building on an earlier edition, which focused on the issues surrounding interviewing by mail, Dillman confronts issues surrounding lack of randomness, need for clarity in a self-administered-survey world, and issues of internet coverage, in drawing conclusions. Also, he has a very helpful discussion on the issues surrounding combining data collected through different methodologies at once. Dillman also discusses the need to recruit within the context of a social exchange; we are, after all, collecting information with the respondent's approval, and our generalizations are stronger when we have a good sampling plan and can maximize co-operation.
Highly recommended!
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Computing & Internet > Digital Lifestyle > Internet Searching
- Books > Health, Family & Lifestyle > Psychology & Psychiatry > Methodology > Statistics
- Books > Reference
- Books > Society, Politics & Philosophy > Education Studies
- Books > Society, Politics & Philosophy > Psychology Textbooks
- Books > Society, Politics & Philosophy > Social Sciences > Methodology & Research > Statistics & Research
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
