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Internet, Mail, and Mixed-mode Surveys: The Tailored Design Method Hardcover – 31 Oct 2008

5 out of 5 stars 1 customer review

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Product details

  • Hardcover: 512 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (31 Oct. 2008)
  • Language: English
  • ISBN-10: 0471698687
  • ISBN-13: 978-0471698685
  • Product Dimensions: 16.3 x 3.9 x 24.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 50,102 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


a useful and comprehensive guide to designing, developing and managing surveys of all types. (SRA:News, November 2009).

From the Back Cover

A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes

Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed–Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how–to" guidelines grounded in the most current research on optimally using the Internet, mail, and phone channels to their best advantage.

Featuring expanded coverage of online surveys, recognized leaders in the field author Don Dillman and coauthors Jolene Smyth and Leah Christian show you:

  • Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it

  • How and when to use mail, telephone, and Internet surveys to your maximum advantage

  • Proven techniques to increase response rates

  • Guidance on how to obtain high–quality feedback from mail, electronic, and other self–administered surveys

  • Direction on how to construct effective questionnaires, including considerations of layout

  • The effects of sponsorship on the response rates of surveys

A complete, start–to–finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed–Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.

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Top Customer Reviews

Format: Hardcover
The third edition of Dillman's "The Tailored Design Method" is a very good introduction into the design of all different kinds of surveys (internet, mail, phone or mixed-mode). Especially as internet surveys have become more and more important in the last years, the book has been updated to cover this part in more detail.

After explaining the basics for the design of questionnaires, it also covers all important details like
- the correct crafting of questions for the survey
- the layout of the questionnaire
- the scaling of answers
- etc.
All facts are explained with many examples of questionnaires, which makes it easier for newcomers to understand the theory. Different types of questionnaires are shown.
After reading this book it is easy to create and design own questionnaires without making typical mistakes of beginners. The advanced questionnaire designer will find many details which need to be considered when designing large surveys.
The book is not written in expert terminology, but in understandable language.
Very recommandable.
Comment 8 of 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Most Helpful Customer Reviews on (beta) HASH(0x984dce10) out of 5 stars 28 reviews
8 of 8 people found the following review helpful
HASH(0x98639540) out of 5 stars Dissertation lifesaver!!! 27 May 2010
By TechSolX - Published on
Format: Hardcover Verified Purchase
I used Dillman's method to create a mail based survey for my doctoral dissertation. My return rate was 67% by the end of the study. This book does a fantastic job of explaining each step of the process, how to craft the tools, and why certain elements are important. The text is easy to read, the directions are clearly explained with an example for each step, and process is logically presented. I have several books about survey creation which I used in my study, but this was, by far, the most helpful. I credit Dillman's methodology for my fantastic return rate. I would highly recommend this text for anyone relying on surveys to gather information.
4 of 4 people found the following review helpful
HASH(0x98c83528) out of 5 stars Definitive Guide to Self-Administered Surveys 27 April 2011
By Steven Frenk - Published on
Format: Hardcover
The third edition of Internet, Mail, and Mixed-Mode Surveys is the definitive guide to designing and implementing self-administered surveys. Anyone interested in conducting survey research would benefit from owning this book.

The book covers phone, mail, and web surveys and includes evidence-based instructions on how to maximize response rates. The authors also discuss common problems that one encounters when designing and implementing surveys and how to overcome them. Each section contains high-quality, black and white examples of survey pages and letters to respondents that can be used as models for your own work.

I call this the definitive guide, because in addition to providing instructions on how to design and implement surveys, it contains chapters devoted to better understanding the history and current practice of survey research in the United States. Chapter one provides a historical overview of survey methodology and discusses some of the challenges currently facing survey researchers. The only thing missing from this section was a table or figure showing how the response rates for different types of self-administered surveys have changed over time. I think this would have helped drive home the authors' point about the shift in people's willingness to participate in survey research. Chapter 11 contains information about the policies and procedures for conducting survey research in different institutions (i.e., the federal government, academia, and private companies) and how they can affect timelines, budgets, and the quality of the data collected. The extensive reference section serves as an excellent resource for those interested in learning more about the experimental research behind the recommendations in this book.

I used this book extensively when designing and implementing a web-based survey. The chapters on constructing survey questions and designing web surveys were very informative and easy to digest. I feel that the book was partially responsible for my survey's high response rate.


Other topics covered in the book, but not mentioned in this review: Panel surveys, mixed-method surveys, customer feedback surveys, and coverage and sampling.
4 of 4 people found the following review helpful
HASH(0x99453720) out of 5 stars The Bible of survey design and execution 5 May 2010
By Amazon Customer - Published on
Format: Hardcover Verified Purchase
If the survey world has a rock star, it's Don Dillman. In this tome, Dillman shares his wisdom with any and all willing to learn at his feet. What is particularly nice about this edition is that it changes with the times - extensive attention is paid to survey methods utilizing the possibilities offered by the internet.

Am I being melodramatic when I say that this book will make all of your survey dreams come true? Of course I am. It's a book on surveys, and yeah, some of the reading is dry. But in terms of the applicability of the lessons shared in the book, there's no better resource.
3 of 3 people found the following review helpful
HASH(0x98b31d68) out of 5 stars Comprehensive overview of "how to do a survey" 21 Aug. 2013
By Soham - Published on
Format: Kindle Edition Verified Purchase
Fantastic book! Although surveys are often done, seldom are they done with careful consideration of sampling issues and keeping in mind fundamental concept of adequately capturing your sample.

Professor Dillman gives an excellent comprehensive overview of the principles behind proper survey design, as well as their application in the 21st century (including email/web surveys)

Would recommend to all who undertake surveys as an essential textbook, particularly in health/behavioral sciences (where arguably they are often conducted with disregard to basic principles)
3 of 3 people found the following review helpful
HASH(0x987dd198) out of 5 stars If your designing surveys this is a MUST READ! 28 Jan. 2013
By Moonlight - Published on
Format: Hardcover Verified Purchase
I don't normally rate coursework materials but this book was phenomenal. Whatever type of surveys you are trying design this is definitely a must-read! The only regret I have is that I did not read it sooner, it would have saved me a lot of headaches. This book is approachable in and out of classroom setting.
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