- Paperback: 352 pages
- Publisher: Longman; 1 edition (21 Nov 2002)
- Language English
- ISBN-10: 0321126920
- ISBN-13: 978-0321126924
- Product Dimensions: 2.3 x 1.5 x 0.2 cm
- Amazon Bestsellers Rank: 1,452,742 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
A “next generation” textbook for online writing and design, Internet Invention supplements existing print and web primers on HTML and graphics production with a program that puts these tools and techniques to work with a purpose.
Designed as a passage from the more familiar rhetoric of the page to the less familiar one of the screen, this text is a hybrid workbook-reader-theory with chapters divided into the following sub-genres: Studio, Remakes, Lectures, The Ulmer File, and Office. These sections offer a sequence of interconnected Web writing assignments, rhetorical meditations, scholarly discussions, case studies, and pedagogical metacommentary, which together combine to form a truly unique contribution to the body of rhetorical theory and practice in the age of the digital text.
Ulmer uses the invention of literacy by the Ancient Greeks as a model for the invention of “electracy” (which is to digital media what literacy is to print). Internet Invention brings the students into the process of invention, in every sense of the word. The book takes students through a series of Web assignments and exercises designed to organize their creative imagination, using a virtual consulting agency — “The EmerAgency” — as a vehicle for students to discover the potential for the Web to act as a setting for community problem solving.
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4 reviews
11 of 12 people found the following review helpful
Poststructural and Practical
23 Dec 2003
Format:Paperback
Greg Ulmer's work is some of the best developed in the world in the whole conversation over media theory, poststructural thinking, and writing/teaching with computers. Written with an easy style that is nonetheless packed with information, Ulmer guides readers through his own homegrown pedagogical process, which combines both the artistic and practical into a single new genre. Rather than sit back and be mystified or stymied by the "age of the spectacle," Ulmer engages affirmatively in it, valuing its positive potential. The goal, he says, is to become not consumers, but practitioners of image-based discourse. HTML and other New Media writing tools give individuals the power; what remains is to craft a set of tactics for helping others realize that power. This is really a great book, sure to become a hallmark in media studies.
1 of 1 people found the following review helpful
Works well for me
17 April 2012
Format:Paperback
I had great luck with this book in an Advanced Composition class with Juniors and Seniors. At times the students did find him overly circuitous, but they became convinced of the validity of his method once they saw the result of their engagement with his ideas. One of the reviewers comments on using this book for first year composition, and I would agree that that would probably be a harder sell, even for someone who believes in his method. Nevertheless, I still use Ulmer in my teaching of writing, even if students aren't buying this book, so I would recommend this book for any writing or composition teacher. It's a great place to find ideas and to develop your own.
8 of 13 people found the following review helpful
From an UG perspective
8 Nov 2008
Format:Paperback
Admittedly, I do not have a doctorate in media studies, and my prerequisite exposure to much from which Ulmer draws is limited. That being said, however, it should be noted that this is a book explicitly intended not simply for undergraduate students but to be used as a first-year composition text. Such an idea seems preposterous. The only thing more frustrating than the experience of wrestling through his chapters is watching it get heaped with praise (all while I have never heard anyone boast complete understanding of it).
Internet Invention is incredibly inaccessible. This is in large part due to his extensive referral to countless outside works and thinkers as "relays" but due even more to the fact to his "electrate" composition of the book. The practice of his own theories of communication require him to create dense networks of links that obscure any initial clarity at the base of his theory.
On a personal note, I find Ulmer's theories to be convoluted and overly ambitious. I'm sure Ulmer is a brilliant man, but despite his insistence, this is not an undergraduate (and certainly not a first-year) text. If purchasing for a class, I wish you the best of luck an advise you to develop an "Ulmer filter"; if you hang onto his every word, you will surely miss the central points to lead you to complete the project. If you are purchasing for your own personal edification, I simply cannot imagine why. I hope you enjoy media theory.
Internet Invention is incredibly inaccessible. This is in large part due to his extensive referral to countless outside works and thinkers as "relays" but due even more to the fact to his "electrate" composition of the book. The practice of his own theories of communication require him to create dense networks of links that obscure any initial clarity at the base of his theory.
On a personal note, I find Ulmer's theories to be convoluted and overly ambitious. I'm sure Ulmer is a brilliant man, but despite his insistence, this is not an undergraduate (and certainly not a first-year) text. If purchasing for a class, I wish you the best of luck an advise you to develop an "Ulmer filter"; if you hang onto his every word, you will surely miss the central points to lead you to complete the project. If you are purchasing for your own personal edification, I simply cannot imagine why. I hope you enjoy media theory.
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