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Internet Business Models and Strategies: Text and Cases (Paperback)

by Allan Afuah (Author), Christopher Tucci (Author) "Most firms are in business to win, to outperform their competitors ..." (more)

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Product details

Paperback: 384 pages
Publisher: McGraw Hill Higher Education (1 Sep 2000)
Language English
ISBN-10: 0072397241
ISBN-13: 978-0072397246
Product Dimensions: 23.2 x 18.6 x 1.5 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 407,710 in Books (See Bestsellers in Books)

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Product Description

Product Description
A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.

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Most firms are in business to win, to outperform their competitors. Read the first page

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