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International Marketing Strategy Paperback – 8 Apr 2004


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Product details

  • Paperback: 416 pages
  • Publisher: Cengage Learning EMEA; 4th Revised edition edition (8 April 2004)
  • Language: English
  • ISBN-10: 1844800253
  • ISBN-13: 978-1844800254
  • Product Dimensions: 2.5 x 21.6 x 26.7 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 459,376 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

By RJP the Book Boy TOP 500 REVIEWERVINE VOICE on 1 Jun. 2014
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I bought this for my daughter who is doing a business degree. She has found it very helpful when doing the International Business Module.
The text is clear and everything is well explained.
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By Nikolaos Mavrikis on 4 April 2013
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Very good,

Nice condition and I love the way that he presents the concept of global marketing.

It is a Good book and I am strongly recommend it to other marketeers.
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By andrechris on 21 Oct. 2014
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very satisfied with the purchase! the book's condition is exactly as it was described!
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