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Product Description
The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
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First Sentence
Knowledge and an understanding of the markets in which companies operate are important for all business activities. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Knowledge and an understanding of the markets in which companies operate are important for all business activities. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
Format:Paperback
even though it was snowing at the time delivery was on time and the book was in good condition.
it doesn't get easier than that
it doesn't get easier than that
9 of 15 people found the following review helpful
Format:Paperback
This book it's about the basics of International Marketing, the several stages covered with good examples that go along... It's the adapted book from many Business Schools, and a valuable guide to any professional. Issues go from Analysis, Development and Implementation.
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1 review
0 of 1 people found the following review helpful
review
23 Aug 2009
Format:Paperback
The item was in the same condition as it was advertised. and arrived in the timeframe mentioned for the shipping. I am very satisfied with my purchase.
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