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International Marketing: Planning and Practice [Facsimile] [Hardcover]

A. Coskin Samli , John Hill


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Product details

  • Hardcover: 624 pages
  • Publisher: Macmillan USA; 6th edition edition (30 Dec 1992)
  • Language: English
  • ISBN-10: 0024055506
  • ISBN-13: 978-0024055507
  • Product Dimensions: 24.3 x 19.3 x 2.4 cm

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Synopsis

Describing the steps a company must make to plan and implement successful international marketing strategies, this text emphasizes "macro" considerations, with strong treatment of the political, cultural and economic factors that affect global markets. It also covers financial issues, marketing analysis, and management practices, with cases studies and examples drawn from a variety of multinational firms.

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