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International Marketing [Paperback]

Pervez N. Ghauri , Philip R. Cateora
3.4 out of 5 stars  See all reviews (5 customer reviews)
RRP: 48.99
Price: 43.10 & FREE Delivery in the UK. Details
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Book Description

1 Mar 2010
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it’s an ideal text for students studying international marketing.

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Product details

  • Paperback: 728 pages
  • Publisher: McGraw-Hill Higher Education; International student ed of 3rd revised ed edition (1 Mar 2010)
  • Language: English
  • ISBN-10: 0077122852
  • ISBN-13: 978-0077122850
  • Product Dimensions: 19.8 x 26.3 cm
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 186,409 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Professor Pervez N. Ghauri teaches International Marketing and International Business at King’s College London.

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Customer Reviews

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By Alison
Format:Paperback
I was somewhat diappointed with the book. Although quite complete much of the information and cases dated back to 2001/2003, although some material was from 2007. Marketing has moved on a lot since then. I expected much more recent material from a 2010 edition.

On then plus side, McGrawHill were very helpful with access to additional teaching materials. It is very useful to be able to reproduce graphs or diagrams of good quality directly from their site (naturally, I quote the source...!)
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1 of 1 people found the following review helpful
4.0 out of 5 stars complete 19 Oct 2011
By andreia
Format:Paperback
This book is very complete and analises all the aspects of international marketing. I would say that it is a must-have for marketing students who want to understand all the specificities and strategies of international marketing. Moreover, the book is actualised (2006) with recent events and examples like Apple, Mc Donald's to help us understand the basic facts.
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5.0 out of 5 stars perfect 16 Oct 2013
By bessie
Format:Paperback|Verified Purchase
really new i like it very much!

and i received it reallly soon

ths book is just like the new one
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4.0 out of 5 stars Good reference 16 Jan 2013
Format:Paperback|Verified Purchase
A well written reference, which is a good compliment to similar books by De Burca or Keegan although not quite up to Hollensen standard.
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0 of 1 people found the following review helpful
1.0 out of 5 stars Good book, but poorly made 29 Nov 2011
By Lee
Format:Paperback
I have nothing against the book. A good intro to international marketing. However, I do have a problem with the printers/publishers. As soon as I opened it the pages started falling out. The binding was awful. I couldn't return though, as I'm in China doing a four-week MSc module on Global Marketing. The module would've been over by the time I sent it back and got a new version. Really disappointed.
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