International Marketing (Paperback)

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Product Description
International Marketing 2/e offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.

From the Publisher
Look for World Wide Web icons in the text margins. These refer readers to our new book-specific website with updates to chapter material so that students and professors can keep up with changes in the fast-paced field of international marketing.
Completely new design! In addition to a fresh new look for the book, two chapters (3: History and Geography and 15: Integrated Marketing Communications) will be in bold, four-color to illustrate concepts introduced in the text as never before.
Chapter 2 frames the environment of international marketing and introduces students to facets of the field such as technology and culture.
Chapter 19 on International Negotiation has been revised to serve as a culminating final chapter in which students will use their background on the international marketing environment and apply it to the nuances of negotiating. A new role-playing video developed by one of the text authors will reinforce this lesson for students.
The 11/E Website will include updates to material found in the book, student quizzing, links to help students do online research, and the Country Notebook Online with an interactive component so students can complete this popular marketing plan project online.
The authors increase their coverage of issues concerning technology and its impact on the international marketing environment throughout the text with New Internet Exercises, Internet footnotes and references.
Co-author, John Graham. John is a professor of marketing and business at the graduate school of business at UC-Irvine. His primary research and professional interests are in the area of international business negotiations. He has completed studies of negotiating styles in many countries (US, Japan, Canada, Mexico, Taiwan, Peoples' Republic of China, South Korea, and most recently Vietnam). John's background is in high-tech, industrial, and services marketing. This background complements Philips' background in consumer marketing and services.
Book specific web site with an interactive version of The Country Notebook for students. Also includes updates to text material and an extensive list of links to international sites for student research.
New videos: a new video on negotiation developed by John Graham will help train students in this important area of international marketing.
The book will include an increase in coverage in technology with New Internet exercises, Internet coverage, and Internet footnotes and references.
Business Week Edition: With the purchase of a Business Week edition of an Irwin/McGraw-Hill textbook, students will receive a 15-week subscription to Business Week for only $8.25 more than the price of the book alone.The popular Crossing Borders Boxes offer anecdotal company examples. This feature is a favorite with adopters and no competitor has been able to match our coverage. This material will be improved in this edition with more examples from small businesses and technology companies.
Presentation CD-ROM will contain the entire supplement package for use in classroom lectures. The CD is formatted with McGraw-Hill's easy to use presentation manager to help professors quickly customize lectures with elements from our supplement package. --This text refers to the Paperback edition.

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4 Reviews 5 star:    (0) 4 star:  (2) 3 star:  (1) 2 star:    (0) 1 star:  (1)           Average Customer Review 3.0 out of 5 stars (4 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   1 of 1 people found the following review helpful: 4.0 out of 5 stars Very Good Comprehensive Textbook, 2 Nov 1998 By A Customer This review is from: International Marketing (Hardcover) This is a comprehensive college text on the subject of international marketing. It is excellent in that it covers all relevant subject areas in some depth. The text also offers guidelines for student development of a "country notebook" international marketing project. There are also quite a few provocative and relevant cases. The only negatives are that the writing is a bit over the heads of most undergraduates, and the country notebook lends itself toward development of a multidomestic plan rather than a global plan. I use the text to teach international marketing. I have found no other book on the subject that offers an acceptable combination of project, cases, and material to be learned in a single source. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   1.0 out of 5 stars International Marketing, Ghauri & Cateora, 28 Jun 2009 By  Ms. Marisol A. Olea Meneses - See all my reviews (REAL NAME)    International Marketing, I am in complete disagreement with this system and the alleged seller of Amazon, by purchasing a book that I needed an urgent and even non receipt, I sent e-mail to the seller (sgrimley2) for 3 opportunities and I have no answer. You deducted the money from my bank the day May 28, today is June 26 and still have no reply nor my book. I want to know what happens ...... Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   4.0 out of 5 stars Good condition, 5 April 2009 By  Caribbean Butterly "trini" (London, UK) - See all my reviews Arrived on time and in really good condition.The book is really an assest in studying international marketing Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 4 customer reviews...		Most Recent Customer Reviews 3.0 out of 5 stars A decent book, but its coverage is traditional and US-biased Newer editions don't seem to have capture current trends and perspectives well. Published on 4 Mar 1999 Search Customer Reviews Only search this product's reviews › See all 4 customer reviews...

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