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International Marketing Paperback – 18 Aug 2006


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Product details

  • Paperback: 720 pages
  • Publisher: South-Western; International ed edition (18 Aug 2006)
  • Language: English
  • ISBN-10: 0324361157
  • ISBN-13: 978-0324361155
  • Product Dimensions: 27.4 x 21.6 x 2.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,028,047 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By nigel.dick@ukgateway.net on 17 Oct 2001
Format: Hardcover
This book brings the subject of International Marketing to life; it is a book that is bursting with get-up-and-go. It covers all areas and caters for all levels of study. The authors make the text tremendously interesting and exceedingly informative.
Every chapter is packed full of real life organizational examples and strategies that were used to deal with International Marketing situations. Within every chapter, specific web-site addresses are given from which you can gain even more in-depth information. It is the first study/ textbook that I have read that get's you totally involved with the subject. I found this book very difficult to put down; I was constantly wondering what would unfold on the next page. If you are looking for a book on International Marketing make this book your first choice. Moreover, what you will receive will be a book of outstanding pedigree that will greatly assist in conquering the complex world of International Marketing,
Simply first class!
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By Oramz on 2 Mar 2011
Format: Paperback
Extremely heavy and fat book, too much useless information in the descriptions. The case studies are not compelling. I found it suitable if you are a highschool/ freshman undergraduate student. You can summarize a 30 page chapter in a paragraph, there is so much nonsense. Get it second hand if you have to buy it.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 5 reviews
3 of 4 people found the following review helpful
A complete idea of international business 28 Sep 2002
By andy - Published on Amazon.com
Format: Hardcover
I liked this book. I am doing the international MBA at Maryville University. The book is very complete and has great illustrations, graphics, and web links.
Is a very interesting book, and I will keep it. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.
2 of 3 people found the following review helpful
Comprehensive Discussion of International Marketing 2 Jan 2002
By A Customer - Published on Amazon.com
Format: Hardcover
As a Georgetown University student who took the author's class, I found this textbook to be the most comprehenisve International Marketing source around. I currently own two textbooks written by the same authors because of the book's clear, organized topics. This textbook is perfect for beginners who would like to learn more about International Marketing as a guide for professionals who have to make challenging decisions.
International Marking 29 Dec 2012
By Karen - Published on Amazon.com
Format: Hardcover Verified Purchase
I needed this book while in college. Half.com had the best prices for books. I never ordered any of my books from school. I believe they found out most of the students were getting their books from Amazon, so they started making their books custom, we then had to purchase from them. What a bummer!
Very Good 1 July 2012
By Luiz Pagano - Published on Amazon.com
Format: Hardcover
This book was essential in my career, the content is perfect, I'd suggest to the writers a actual reviewed edition. cheers!
0 of 1 people found the following review helpful
A Great Text 18 Nov 2001
By Jesse Nelson - Published on Amazon.com
Format: Hardcover
I am a student at the Budapest University of Economic Sciences. I found this book to be very interesting and fun to read. Other students here, for whom English is not their first language, enjoy the book becuase it is clear and easy to understand. This should be standard reading for all international buisness/marketing students.
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