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The International Dictionary of Marketing: Over 1000 Professional Terms and Techniques (Hardcover)

by Daniel Yadin (Author) "A character used in many computer operating systems, denoting a disk drive in the system ..." (more)

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Product details

Hardcover: 288 pages
Publisher: Kogan Page Ltd (29 Mar 2002)
Language English
ISBN-10: 0749435321
ISBN-13: 978-0749435325
Product Dimensions: 24.7 x 15.7 x 3.9 cm
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Amazon.co.uk Sales Rank: 886,601 in Books (See Bestsellers in Books)

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Product Description

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Dictionary with in-depth coverage of marketing and related topics in unambiguous language, containing accurate definitions of the techniques, practices and technology, terminology and jargon used in every marketing field.

Product Description
Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet. It seeks to be useful to professional practitioners as well as to students.

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