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International Consumer Behavior: Its Impact on Marketing Strategy Development (Hardcover)

by A.Coskun Samli (Author) "In this chapter, culture and consumer behavior are connected ..." (more)

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Product details

Hardcover: 208 pages
Publisher: Greenwood Press (30 Mar 1995)
Language English
ISBN-10: 089930883X
ISBN-13: 978-0899308838
Product Dimensions: 23.6 x 15.9 x 2.1 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 2,469,916 in Books (See Bestsellers in Books)

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Product Description

Review
?Recommended for upper-division undergraduate and graduate maketing students, marketing researchers, and faculty.?-Choice

Product Description
This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

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In this chapter, culture and consumer behavior are connected. Read the first page

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