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International Business Case Studies for the mulitcultural Marketplace [Paperback]

Robert T. Moran , David O. Braaten Ph.D. , John Walsh D.B.A.

Price: 49.99 & FREE Delivery in the UK. Details
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Book Description

13 May 1994 Managing Cultural Differences
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.

With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

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About the Author

Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.

Inside This Book (Learn More)
First Sentence
Spring 1987 in Beijing, China was unusually cold, ironically appropriate considering the icy state of relations between Peter Morris and his company, the Asian Development Corporation (ADC), and its Chinese joint venture partner, the Yellow River Tourist Service (YRTS) for the New China Hotel (NCH) project. Read the first page
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  1 review
4.0 out of 5 stars International Business Case Study (Managing Cultural Differences) 25 Sep 2005
By Ernest C. Boswarva - Published on
very useful case studies. Based on actual events and which bring to life the tensions and misunderstandings inherent in cross culture negotiations. These are very useful for class exercises. PS As an instructor I would like to get hold of an instructors handbook but have not at the time of writing this short review, succeedded.
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