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Review
"Their balanced coverage of European, North American. and Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings. The relevance, depth, and vitality of this highly readable text wilt surely set the new standard by which those texts that follow will be measured." -- Carol A. Howard, "Oklahoma City University"
"This is an exciting, topical and challenging text combining theory with practice in an outstandingly effective way." -- Professor Sid Gray, "University of New South Wales" --This text refers to an alternate Paperback edition.
Product Description
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
In this chapter we are going to define the boundaries of the field of international business in an introductory overview of the main themes of this book. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
It's easy to read, easy to learn from and provides good examples - though sometimes out of date.
The book is well layed out, neatly colour coded and doesn't bore you to death.
Easy 5*s.
The pages are nice: the font, layout and colours are pleasing and makes it easy to flick through. And when you actually get through to reading a few points you find that it is exceptionally well written and beats a lot of the other books by far. The concepts are explained clearly and are not made complicated, again unlike the majority of uni books.
If I was you, and your lecturer is telling you to buy it I definitely would. From my first year at uni to my last, it's the one book that I have actually used and am 'glad' that I bought.
The price is acceptable and it is a good seller which I introduced to you guys
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