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International Business Paperback – 9 Dec 2008

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Product details

  • Paperback: 752 pages
  • Publisher: Financial Times/ Prentice Hall; 5 edition (9 Dec. 2008)
  • Language: English
  • ISBN-10: 0273716549
  • ISBN-13: 978-0273716549
  • Product Dimensions: 19.6 x 2.8 x 25.9 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 400,240 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging."

Jean Barclay, SheffieldHallamUniversity

 

"Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available."

Marcel Kohler, Universityof KwaZulu-Natal

 

"The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications."

 Dr Matthijs Wolters, Vrije Universiteit Amsterdam

 

--This text refers to an out of print or unavailable edition of this title.

From the Back Cover

 

As you’ll know from today’s news, the world of international business moves quickly. And as a student of the subject, you’ll need a textbook which keeps pace with the ongoing developments in both theory and practice.

 

This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.

 

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – and the emerging markets in world trade, such as Brazil, India and China.

 

 

Critical to your successful study of international business, the book provides:

 

  • a brand new chapter on China
  • 5 dedicated chapters on key regions of the world
  • 100 case studies drawn from a wide range of sources
  • key frameworks to provide clarity and continuity of understanding
  • a strategic view of international business, integrating analysis of the competitive environment and the internal resources of the firm

 

 

So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business – from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.

 

 

Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.


Inside This Book

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First Sentence
In this chapter we are going to define the boundaries of the field of international business in an introductory overview of the main themes of this book. Read the first page
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Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Mr. Daniel J. Offer on 27 May 2007
Format: Paperback Verified Purchase
Fellow university undergraduates of accounting and business degree courses will agree with me that very few text books are well written. This is one of the exceptions.

It's easy to read, easy to learn from and provides good examples - though sometimes out of date.

The book is well layed out, neatly colour coded and doesn't bore you to death.

Easy 5*s.
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By AJatt on 7 Jun. 2010
Format: Paperback
This book comes in handy for a lot of things not just specific issues related to international business but can be used (and have been used) for other subjects like marketing, economics and finance - so you get your quids worth.

The pages are nice: the font, layout and colours are pleasing and makes it easy to flick through. And when you actually get through to reading a few points you find that it is exceptionally well written and beats a lot of the other books by far. The concepts are explained clearly and are not made complicated, again unlike the majority of uni books.

If I was you, and your lecturer is telling you to buy it I definitely would. From my first year at uni to my last, it's the one book that I have actually used and am 'glad' that I bought.
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By RJP the Book Boy TOP 500 REVIEWERVINE VOICE on 26 April 2014
Format: Paperback Verified Purchase
I bought this for my daughter who is doing a business degree. She has found the book very useful for her course work on doing international l business. There are plenty of examples and references in the book.

The book is typically structured as a text book but that's no bad thing as everything is segmented well and facts are easy to find.
A very useful book for students of business and business people wanting to know about expanding business abroad.
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By 123 on 3 Jan. 2014
Format: Paperback Verified Purchase
product was better than expected a slightly ripped/torn from the edge which is why I scored it 4 stars otherwise would of given five stars instead.
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