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International Business [Paperback]

Mike W. Peng , Klaus Meyer
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: 54.00
Price: 52.25 & FREE Delivery in the UK. Details
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Book Description

28 Mar 2011 1408019566 978-1408019566
Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments.

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International Business + Management + Marketing Management
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Product details

  • Paperback: 672 pages
  • Publisher: Cengage Learning EMEA (28 Mar 2011)
  • Language: English
  • ISBN-10: 1408019566
  • ISBN-13: 978-1408019566
  • Product Dimensions: 2.5 x 19 x 25.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 257,465 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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"This textbook offers an excellent introduction to international business, with a focus on Europe that is often" - Dr. Grazia D. Santangelo, Professor of Economics, University of Catania, Italy

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Most Helpful Customer Reviews
5.0 out of 5 stars A good book on Global Business 31 Oct 2011
In international business, this book really helped me getting the grades I needed.
It is written by an internationally recognized figure, Pr PENG, who conceptualized the famous "strategic tripod".

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Amazon.com: 3.6 out of 5 stars  7 reviews
7 of 8 people found the following review helpful
5.0 out of 5 stars An excellent textbook for international business (IB) 18 Jan 2010
By Li Sun - Published on Amazon.com
It is an excellent textbook for international business (IB). As a college instructor, I have used it in my class three semesters since 2008. Why do I like my students to benefit from this book?

1/ Knowledge: Students can understand the fundamental issues and concepts in IB, and apply knowledge to real world situations through the vivid cases. I appreciate that half of cases come from emerging markets, like BRICs. These help my students to know the importance of emerging markets, which are driving world economy out from financial crisis today.

2/ Analytical framework: While marketing textbooks focus on 4Ps, operations textbooks promote 7As, this book, which covers a vaster territory (the entire globe), only asks students to develop two frameworks: the institutional-based view and resource-based view. So this book not only helps student to absorb information, but also helps them to better organize and structure this messy information - how to use the framework to understand this rapidly changing world. After 10 years, the textbook will become obsolete, but students can still build their career informed by these two views.

3/ Critical thinking: This textbook helps students develop the skills to understand the multicultural aspects and international dimensions of the societies and the world in which they live. A series of debates can open students' eyes and build their global mental set. What is most refreshing is that the author does not give a single answer or simple evaluation for many questions, but provides many possible approaches to widen the reader's mindset. My students love the debates!

4/ Humanism: Globalization raises lots of dilemmas. To deal with this complexity, students need to develop a better appreciation for human values and the ability to make judgments based on ethical and environmental considerations. This book also discusses lots of ethic challenge in business, and gives corporate social responsibility (CSR) a special chapter. No other IB textbook has done that to CSR.

In the end, I also like this book because it raises a fundamental question in IB: what determinates the success and failure of firms around the world? It is totally different from other textbooks in IB, which typically don't even have one big question. I believe that this core question will continue to stimulate our students--we cannot learn until the right question has been asked.
4 of 5 people found the following review helpful
2.0 out of 5 stars Too much $ for the book 2 Aug 2011
By Leo - Published on Amazon.com
Format:Hardcover|Verified Purchase
The book is not really detail, after three year of college you know will know most of the stuff already.
1.0 out of 5 stars Seriously, how did you get this published? 3 Feb 2013
By RizzleDizzle - Published on Amazon.com
Format:Hardcover|Verified Purchase
I was forced to buy this as a text book for grad school.

Fortunately Amazon had it used for $3.99, rather than the $260 new. Even at $3.99 I feel as if I were robbed.

This book tries to have a friendly to read, and semi-snarky attitude toward international trade.

It really just waters down the topic to a juvenile degree, and plain sucks.
1 of 2 people found the following review helpful
5.0 out of 5 stars global business 25 Aug 2010
By kipp deboer - Published on Amazon.com
Format:Hardcover|Verified Purchase
A great textbook to learn the procedures and expectations of you as a professional to do business in the global marketplace
0 of 1 people found the following review helpful
5.0 out of 5 stars An inspiring book 14 Feb 2010
By Yi Jiang - Published on Amazon.com
This is a great international business textbook, which inspires you to think globally and locally.
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