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International Business Environment: Global and Local Marketplaces in a Changing World
 
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International Business Environment: Global and Local Marketplaces in a Changing World (Paperback)

by Janet Morrison (Author)
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  • This item: International Business Environment: Global and Local Marketplaces in a Changing World by Janet Morrison

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Synopsis

The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies. Global issues, including ethical dimensions and social responsibility are emphasized, as are management implications.

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