- Paperback: 512 pages
- Publisher: Pearson Education; 5 edition (1 Feb 2009)
- Language English
- ISBN-10: 0136095208
- ISBN-13: 978-0136095200
- Product Dimensions: 21.7 x 1.8 x 27.5 cm
- Amazon Bestsellers Rank: 517,912 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
For introductory International Business courses with the need for a brief, accessible text.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
A comprehensive yet concise framework with unrivaled clarity.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
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18 reviews
2 of 2 people found the following review helpful
Very good textbook
9 May 2009
Format:Paperback|Amazon Verified Purchase
This book is very good, explains and show with examples of things that it is happening in todays society. As a international business student I highly recommend.
2 of 2 people found the following review helpful
Great textbook, student perspective.
30 Sep 2008
Format:Paperback|Amazon Verified Purchase
This is just one of many examples I have encountered where a good textbook can make a subject I thought I would hate interesting. The textbook is well written and easy to follow. It has some anecdotal information which I find helpful for keeping a reader interested. It could have had more, which is why I awarded four stars instead of five. Overall, I am happy with the quality.
1 of 1 people found the following review helpful
International Business
20 Sep 2010
Format:Paperback|Amazon Verified Purchase
I purchased this book because it is required for my college course. By purchasing it on Amazon it saved me some money. This same book cost more if bought at the college store.
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