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Internal Communications: Insights, Practices and Models (Response Books) Paperback – 12 Dec 2012

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Product details

  • Paperback: 224 pages
  • Publisher: SAGE Publications Pvt. Ltd (12 Dec. 2012)
  • Language: English
  • ISBN-10: 813210966X
  • ISBN-13: 978-8132109662
  • Product Dimensions: 1.9 x 14 x 21 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 744,797 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

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Product Description


Internal Communications is a timely help to all of us—employers and employees, practitioners and academicians alike. (Father Richard Rego)

Professionals following Verghese’s leads, embellished with fascinating case studies, may well be equipping themselves to ultimately break the corporate glass ceiling and make themselves eligible for the board room. A sobering thought indeed! (Bish Mukherjee)

Aniisu Verghese, through his book Internal Communications: Insights, Practices, and Models, has done the profession great service by aggregating information and case studies through his tireless research and rich work experience.

(Peter Yorke)

Aniisu has always been an evangelist for internal communications…. His book will be a valuable cornerstone to anyone hoping to develop their career or just become a better communicator at the workplace. (Marc Wright)

As the title suggests, [the book] not only shares choice of practices and models, it follows up with insights from real life. Enjoy the book, and make sure you implement it in your workplace to enjoy the results! (Karandeep Singh)

About the Author

Aniisu K. Verghese is an internal communication expert with over twelve years of experience in the evolving employee communications, social media, and advertising domains with leading IT, financial services, and consulting organizations in India. He currently serves as the India Internal Communications Lead for a global IT services firm. 

In his earlier capacity he managed transformational internal communication assignments with Fidelity, Accenture and i-flex solutions. He helped launch and manage corporate intranets, edit and publish company employee newsletters, coached senior leadership on communication strategy, led internal branding campaigns as well as crafted effective corporate social responsibility communication that improved employee engagement. Aniisu began his career as a brand executive with Leo Burnett, Bangladesh, and Saatchi & Saatchi, India, creatively contributing to the growth of the Nestle, British American Tobacco, BPL, and Tata Tea accounts.

Besides his work, Aniisu blogs India’s and Asia’s first dialogue on internal communication—Intraskope (www.intraskope.wordpress.com), which has been featured in global publications such as Melcrum and Simply Communicate

He is the founder member of the global road safety campaign and the public interest group—Friends for Life (FFL) in India. The World Health Organization invited FFL for an NGO consultative meet in Geneva, Switzerland, in September 2003. Aniisu was the only Indian to attend the session which preceded World Health Day 2004, dedicated to road safety globally. He won a bronze at the 14th Godfrey Philips Bravery Awards (2005) for his work on road safety. 

He is a speaker at management forums and recently addressed about 100 global communicators at the 2011 World International Association of Business Communicators, San Diego, US. He conducts internal communications workshops in the region and recently has engaged practitioners at India’s first ever internal communication workshop, ‘Internal Communications 101: Essentials for Success’, at Bangalore.

Aniisu contributes thought leadership articles for management publications such as simply communicate and Melcrum

He is also a visiting faculty for leading B-schools in the country and has designed the integrated corporate communications course for St Joseph’s College of Business Administration, Bangalore and St Aloysius College, Mangalore. Aniisu has a certificate in Neuro Linguistic Programming and Usability Testing. He has won honours at the 2002 and 2003 League of American Communication Professionals (LACP) Vision Awards and Society of Technical Communications Competitions, Australia Chapter in the employee publication category.

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Most Helpful Customer Reviews

By Fluxian on 25 Jun. 2013
Format: Paperback Verified Purchase
With a subtitle: Insights Practices and Models I was expecting a bit more science and structure and some compare and contrasting of IC models. Not present in this book. This is a brief run-through of arguments and examples of IC practice in quite general terms. Also the content is quite focussed on the Indian market. I would personally recommend Bill Quirke's book over this. My search goes on for something that goes into models in-depth,.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
India is not the US 14 Mar. 2014
By terrence mortell - Published on Amazon.com
Format: Paperback Verified Purchase
too much focus on the work culture in India. The US culture is completely different. Overall some good principles but not always applicable.
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