- Paperback: 288 pages
- Publisher: Focal Press (5 Mar 2003)
- Language English
- ISBN-10: 0240516796
- ISBN-13: 978-0240516790
- Product Dimensions: 24.4 x 18.8 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,082,937 in Books (See Top 100 in Books)
- See Complete Table of Contents
 Featuring essential resources for professionals and students in many areas of media and mass communications, Focal Press books keep you up-to-date and demystify ever-changing technologies to help you gain success. Check out the Focal Press store. |
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"...written in simple, easy-to-understand English and offers a great deal of value to anyone working in this industry, whether a novice or experienced commercial or technical manager. Its an ideal 'handbook' and includes chapters commencing with the introductory 'What is interactive television?', through to a break down of the 'Technology'." Broadband Bannans News
Product Description
"Interactive Television Production" is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book. It assumes no technical background but covers the subject comprehensively - a quick-start guide to the technology and processes of iTV. It shows how to design for target audiences and implement usability research. It helps you view best practice from real world case studies of leading iTV companies worldwide.
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Format:Paperback
This is an interesting and important work for anyone who wants a professional yet simple overview of television's cutting-edge technology. With up-to-the-minute information, it's also suited to the interested layman who wants to know where the industry is at right now. The author covers all the aspects of television's many futures, from broadband transmission to mpeg2, and provides the inside track on which formats are likely to emerge as industry standards - great help in an environment so prolific in new technologies. And to maintain its freshness, the book also gives the buyer access to an updated website that that keeps track of all post-publication developments in the industry.
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