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'This book addresses a vital subject in the increasingly competitive environment in which organisations are now operating. Read it before your competitors do, or you are likely to be at a substantial disadvantage...the best available summary of the current state of play.' - Dr Bruce Lloyd, South Bank University, Ambassador
Product Description
Intellectual Capital refers to one of the most important sources of business advantage - the knowledge within the organisation of how to create value for customers. This is reflected in the transformation of society into knowledge work and the increasing difference between the book value and the market value of companies. This book addresses the issue of how to develop a system for visualising and measuring intellectual capital.
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