Customers who viewed this item...

Integrated Marketing Communications in Advertising and Promotion, International Edition
Integrated Marketing Communications in Advertising and Promotion, International Edition
Terence Shimp
Average Customer Review: 5.0 out of 5 stars  See all reviews (2)
Available from these sellers.
Product Description
The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and... Read More

Also viewed these items...

Show items from:
All Categories (11)
Books

Show items that:
Customers also bought
Customers also viewed

Marketing Communications: Principles and Practices
Essentials of Marketing
Integrated Marketing Communications in Advertising and Promotion
Essentials of Marketing Paperback by Dr Frances Brassington

Skills for Success: Personal Development and Employability (Palgrave Study Skills)
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising and Promotion: An Integrated Marketing Communications Perspective

Business Ethics and Values
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Marketing Communications
Business Ethics and Values Paperback by Colin Fisher
Marketing Communications Paperback by John Egan

  More Results