Review
"…this book aims at a paradigm change in management and names good reasons and arguments for it…" (Controller Magazin, May 2002)
"…a comprehensive collection of material and a rich source for ideas around the topic of intangible assets management…" (is–report, September 2002)
"…Daums suggestion…which unites the best concepts available in the market is brilliant and typical for times…" (Accounting, August 2002)
Review
"…this book aims at a paradigm change in management and names good reasons and arguments for it…" (Controller Magazin, May 2002)
"…a comprehensive collection of material and a rich source for ideas around the topic of intangible assets management…" (is–report, September 2002)
"…Daums suggestion…which unites the best concepts available in the market is brilliant and typical for times…" (Accounting, August 2002)
Accounting, August 2002
"''Daums suggestion..which unites the best concepts available in the market is brilliant and typical for times.."
Product Description
With the use of practical in–depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.
From the Back Cover
Corporate success today is not based any more on production facilities and financial capital, but on invisible values – intangible assets – that include customer and business partner relationships, brands, ideas, and business processes, as well as an enterprise′s culture, intellectual capital and innovation power. And new production factors require new enterprise management instruments. Which tools do executives and managers need today? How will companies be managed successfully to create sustainable value in the new era of "intellectual capitalism"? This book provides the answers.
"Just as the economy has moved from tangible to intangible, reporting on the economy will move from the tangible to the intangible. That′s the migration from financial reporting to Balanced Scorecard reporting" (taken from the interview in the book) David P. Norton, co–author of the Balanced Scorecard
"Any company which just looks on financials and has a historic and short–term perspective, won′t last long." (taken form the interview in the book) Leif Edvinsson, thought leader an pioneer in intellectual capital management, former director intellectual capital at Skandia in Sweden
"Business success of enterprises from all industries is based increasingly on their capability to innovate and to create sustaining relationships with business partners and customers. Through investments in these areas they create intangible assets which represent, beside their human capital, the core of their corporate value." (approved by Henning Kagermann) Prof. Dr. Henning Kagermann, Co–CEO SAP AG
"Just as the economy has moved from tangible to intangible, reporting on the economy will move from the tangible to the intangible. That′s the migration from financial reporting to Balanced Scorecard reporting" (taken from the interview in the book) David P. Norton, co–author of the Balanced Scorecard
"Any company which just looks on financials and has a historic and short–term perspective, won′t last long." (taken form the interview in the book) Leif Edvinsson, thought leader an pioneer in intellectual capital management, former director intellectual capital at Skandia in Sweden
"Business success of enterprises from all industries is based increasingly on their capability to innovate and to create sustaining relationships with business partners and customers. Through investments in these areas they create intangible assets which represent, beside their human capital, the core of their corporate value." (approved by Henning Kagermann) Prof. Dr. Henning Kagermann, Co–CEO SAP AG
About the Author
Juergen H. Daum is a recognized expert and consultant in enterprise management concepts and systems. As senior business consultant at SAP AG he is advising executives, financial and IT managers worldwide in the area of finance, enterprise and performance management and management information systems.
