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Intangible Assets and Value Creation
 
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Intangible Assets and Value Creation [Hardcover]

Juergen H. Daum

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Jürgen H. Daum
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Review

" this book aims at a paradigm change in management and names good reasons and arguments for it " (Controller Magazin, May 2002) " a comprehensive collection of material and a rich source for ideas around the topic of intangible assets management " (is report, September 2002) " Daums suggestion which unites the best concepts available in the market is brilliant and typical for times " (Accounting, August 2002)

is-report, September 2002

"..a comprehensive collection of material and a rich source for ideas around the topic of intangible assets management.."

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Amazon.com: 5.0 out of 5 stars (1 customer review)

4 of 5 people found the following review helpful:
5.0 out of 5 stars A great book on a company's hidden assets, 10 Oct 2003
By Jan Doppegieter - Published on Amazon.com
This review is from: Intangible Assets and Value Creation (Hardcover)
An impressive business book on the "exotic" topic of intangible assets, the importance of which has so dramatically increased during the last decade, especially so for knowledge-based companies. What makes the book special is that it strikes a fine balance between practical insights, case studies and applications on the one hand, and state-of-the-art theoretical concepts on the other. Because of this, it has a strong appeal to both practitioners and theorists.

The book has an ambitious and multi-faceted focus: It not only addresses the scope and functions of intangible assets, but it also discusses related topics such as accounting for intangibles; the implications of intangibles for internal and external reporting; and the foundations of a new management system. The book is carefully investigated, well-written and nicely structured. Several interviews with leading specialists such as Leif Edvinsson (a pioneer in the area of Intellectual Capital management), Baruch Lev (an expert on intangibles accounting) and David Norton (co-creator of the Balanced Scorecard concept) provide also a helpful bridge between the practice and theory of managing intangible assets.

I strongly recommend this book if you want to have a better understanding of the comprehensive role and implications of a company's intangible assets. It is also a helpful resource for students and professionals in the areas of strategic management, financial performance management and strategic accounting. It will challenge and help you to discover new ways to create business value.

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