INSTINCTIVE FITNESS - A re-evolutionary approach to ageless fitness and health based on a 2.5 million year experiment. Author Oliver Selway believes anyone can achieve extraordinary health and fitness by ignoring what the majority of industry 'experts' and mainstream media have to say, and simply listening more closely to their own inbuilt human instincts.Olly began his own personal transformation when he stumbled upon the increasingly popular 'Paleo' diet and exercise principles. But once he's proved these sometimes controversial theories work miracles on him, he is compelled to demonstrate how and why they can work painlessly and brilliantly for anyone!Looking deeper at the whole Paleo message he goes on to draw some much, much wider life-changing conclusions...Challenging long-held misconceptions on how our bodies work best, Olly puts the current health crisis down to widely accepted but fundamentally flawed theories. He places the blame squarely at the feet of self-interested 'big business', narrow-minded 'experts', and misguided government interference.But in pointing the finger at where we go so tragically wrong, he also offers us new hope. Regardless of age, gender or current physical condition - anyone can get into phenomenal shape without stress, without starving themselves, and certainly without wasting further time and money in a gym...By simply better understanding our basic human instincts, we are all free to take action and unleash our fitter, stronger and happier caveman within.