- Paperback: 160 pages
- Publisher: McGraw-Hill Professional (1 Jan. 2006)
- Language: English
- ISBN-10: 0071466673
- ISBN-13: 978-0071466677
- Product Dimensions: 15.2 x 1 x 22.9 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 458,266 in Books (See Top 100 in Books)
Instant Referrals: How to Turn Existing Customers into Your #1 Promoters (Instant Success) Paperback – 1 Jan 2006
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More About the Author
Brad Sugars came from humble beginnings and is a self made multi-millionaire most famous for his global business coaching franchise ActionCOACH.
Along with his family, one of the biggest influences in his life is Jim Rohn. Brad often tells audiences the tale of how as a teenager he scrimped and saved his allowance in order to afford tickets to a Jim Rohn seminar while friends his own age were enjoying spending their money on games and movies. Despite being the youngest person in the audience, the result of his attendance was life changing. During the seminar, Brad recalls when Jim Rohn told the audience to "Work harder on yourself than you do on your job."
Brad Sugars is an avid reader of non-fiction business books and ever since his attendance at this seminar has read an average of one book per week.
He himself has written 14 business books published under the McGraw Hill brand. Called the Instant Success Series - the books were originally custom published. When McGraw Hill bought the international publishing rights in 2006 it was at the time the largest multi-business book deal with a single author.
Brad Sugars has a dynamic stage presence. Brad is first an educator and through that he believes you will become motivated. When you know what to do and how to do it you can act on it.He is known for filling his seminars vast volumes of content. Not one to mince words, Brad's brash Aussie style mean he will tell you what you need to hear, not necessary what you want to hear. He has currently presented to millions of people and has a loyal fan base.
Brad Sugars is the World's #1 Business Coach. His team of almost 1,000 coaches at ActionCOACH, coach tens of thousands of business owners in 22 countries in his simple yet powerful business growth techniques every day.
Now you can learn Brad's simple yet powerful approach to business and wealth ... Visit www.actioncoach.com or www.bradsugars.com to learn more ...
You can follow Brad Sugars via Facebook and Twitter at:
From the Back Cover
Turn your best customers into your most passionate promoters.
If you're the kind of business owner who hates cold callingand chasing after new leads, then you'll love the easy referralstrategies in Instant Referrals used by self-made millionaireand entrepreneurial expert Brad Sugars. Discover how to:
- Evaluate a referral-based system that's right for your business
- Determine which customers you want referred to you-and which you don't
- Transform satisfied customers into your biggest fans bycontinually exceeding their expectations
- Create ways to use referrals to generate more buzzfor your business
Get real results right now when you discover all that Instant Success has to offer!
Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions *Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building *The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
About the Author
Bradley J. Sugars is a world-renowned entrepreneur, author, and businesscoach who has helped nearly a million clients around the world findbusiness success. Brad is the founder of Action International, a globalnetwork of business coaches with nearly 1000 offices worldwide. Brad andthe Action International team have refined over 500 business strategiesand systems that are used by Action business coaches on six continents.
Inside This Book(Learn More)
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Top Customer Reviews
I haven't been impressed with many Brad Sugars books but this is not too bad. It's not up to the standards of Instant Cashflow but much better than the dreadful Successful Franchising book.
In fact if you don't know anything about referrals it is worth reading provided you skim over the shameless plugs for ActionCOACH. The writing style and structure are also OK.
You get a quick introduction which covers acquisition cost of a customer, lifetime value, ActionCOACH's business chassis, targeting customers and the process of moving from a suspect to a customer advocate.
Good, solid, fairly standard stuff not covered in much detail but enough to get the basic message across. Referrals are good because they are cheap to attract and the chances of conversion into customers are higher than leads generated from other sources.
There are action steps to generate referrals and while they are not as innovative as I was hoping, I can't quibble with the idea of deciding who your ideal customer is, working through your customer list, categorising them and firing the one's who cause more pain than gain and the benefits of regular contact with your customers. Nor can I argue against the idea of teaching customers why giving you referrals is good for them or giving great customer service so you earn referrals.
Strategy nine is "Be daring. Ask for a referral..." The referral tips carry on at this level. There's nothing too difficult or imaginative but if you don't do currently ask for referrals, then it all helps pull in the extra business.
This book is OK.Read more ›
A must read for business owners / managers...
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