This having been my first look at NLP, I can not comment on how this book compares to others in the field. The one thing that struck me over and over again is that the book could be reduced down to a pamphlet of 20 pages if you took out the success stories, restatements of previously covered material, and enthusiastic assurances that you'll wield the most powerful force on the planet as soon as you finish the next chapter. This book left me wanting more information, and an feeling like even this short book should have provided it.