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Instant Marketing for Almost Free (Quick Start Your Business) [Paperback]

Susan Benjamin
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: 12.04
Price: 9.90 & FREE Delivery in the UK on orders over 10. Details
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Product details

  • Paperback: 304 pages
  • Publisher: Sourcebooks, Inc (6 Mar 2007)
  • Language: English
  • ISBN-10: 1402208243
  • ISBN-13: 978-1402208249
  • Product Dimensions: 1.7 x 17.8 x 22.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 2,157,409 in Books (See Top 100 in Books)

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Product Description

Synopsis

"Instant Marketing for Almost Free" presents countless techniques designed to deliver effective marketing quickly and at a low cost. Utilizing new methods in Internet, street and stealth marketing, this guide presents entrepreneurs and marketing professional with tactics they can easily apply to their business and achieve actual results.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5.0 out of 5 stars A really insightful and helpful book 12 April 2012
Format:Paperback|Verified Purchase
Although the author is American, and so refers to American products, it was very easy to translate what she was trying to say. It is a very easy book to read written in plain English, and has given me lots of things to think about - none of which cannot be achieved with a little time and effort. Highly recommended.
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Amazon.com: 2.7 out of 5 stars  3 reviews
5 of 5 people found the following review helpful
3.0 out of 5 stars A book that you can read in 30 minutes or less that will give you an overview of things you can do to help market your small biz 11 May 2008
By Jeff Lippincott - Published on Amazon.com
Format:Paperback
This book was just OK. Nothing special. I looked at the author's bio at the end of the book and it appears she's a public speaker and professional writer. It did not look like she has the experience to be an authority on the subject of this book. And, quite frankly, when I read the book it appears to be little more than a term paper rather than a quality book on marketing in 2008 for the small business owner. The book is split into five sections and 18 chapters as follows:

I. Getting started (1&2)
II. Marketing imperatives (3-5)
III. The Instant Marketing Supply Kit (6-14)
IV. People, Places, & Things (15-18)
V. Appendix (A&B)

1. Taking the mystery out of marketing
2. Marketing from within: The heart of your marketing campaign
3. Love you, love your brand
4. Ten imperatives of instant marketing success
5. Get the right response
6. Signature materials
7. Brochures
8. Almost everything you need to know about creating your Web site
9. Direct mail and email marketing
10. Short stash: Tip sheets and flyers
11. Newsletters
12. News releases and other forms of publicity
13. Advertising: From newspapers to the airwaves and TV
14. Giveaways
15. Telephone marketing
16. The "Who" of instant marketing
17. Roadside marketing: Lobbies, windows, and signs
18. The people in the places: Marketing face-to-face
A. Worksheets
B. Samples

Why was Chapter 7 included? Today a Web site is imperative, and whatever goes in a brochure should already be listed in the Web site. Chapter 8 on Web sites was weak. Why wasn't Chapter 9 more about emails rather than direct mail. Direct mail is a dying way to promote a business (although it still has its place in nonprofit promotion). And I think the spam issue could have been better covered in the chapter. Chapter 10 and flyers? Oh my gosh! Flyers are such a waste of time and use of resources.

Chapter 11 discusses newsletters. Why didn't it cover ezines? Newsletters are pretty much ancient history now that we are in the Internet Age and Web 2.0 is in force. And Chapter 13 seemed a little inappropriate since the title of the book implies the book is about cheap ways to market and advertise. Radio and TV are not exactly bootstrappin. Chapter 15 on telesales? With the Don't Call lists out there, this is not the way to go today. I'm surprised this was included.

The chapters are short. And there is lots of white space on the pages. Don't expect too much coverage on any of the topics discussed. But if you are just looking for a book that you can read in 30 minutes or less and will give an overview of some things you can do to help market your small business, then take a look at this book. 3 stars!
2 of 2 people found the following review helpful
1.0 out of 5 stars Not even close to free 12 Mar 2011
By Ken - Published on Amazon.com
Format:Paperback
I bought the book because it sounded like it had some good ideas for the business I just bought. The reality a far different.

If you are very creative and own a printing company some of her ideas could be almost free. The problem is most of the world isn't creative enough to draw the logos or write the press releases she suggest.

The book is also geared more to those in retail and law firms. Not too many contractors or day cares will have a need for a press release.

My biggest disappointment came in her political view point being peppered throughout the book. If I wanted to read about politics I would have gotten a book about that. Here I wanted to learn about marketing and branding, not how some forms of marketing show you are hot headed but if you go a different route it shows you are intelligent. I am keeping my politics out of my review so I won't be able to give specific examples, but they can't be missed.

All told I took maybe one or two nuggets from the book that I will ever be able to use. I can't in good conscious recommend this book.
4.0 out of 5 stars An Easy to read Guide for the Layman 1 July 2012
By Valerie B. Lull - Published on Amazon.com
Format:Paperback
Susan F. Benjamin writes an interesting book on effective, low-cost method of advertising, suggesting that you get results in weeks, days or hours. I think hours is stretching it a bit. The book has an attractive format and is easy to read and understand for the lay peson and people just learning about marketing. It was not full of jargon and most of the techniques offered were relatively simple.

The book has a workbook feel to it with worksheets in the back that the reader can fill out to enhance their understanding of what is being presented. In some ways this book seems like a textbook for someone studying in a marketing class.

The most useful section to me was the section on making tip sheets and flyers for your product. These can be given out as freebies and let your customer know what you are offering. All in all it was a good book, easy reading and full of good information for the person who is new to marketing. -- Valerie Lull, Author, Ten Healthy Teas
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