I have read many business books and I had expected this one would be similar to previous books in that it would have lots of good ideas that I would find interesting but which I would not be able to implement because I don't run my own business and I don't have responsibility for strategy or marketing in the software consultancy firm where I work.
However, this was different. Among the many good ideas was one which really resonated with me: to think "as if" I actually did have responsibility for strategy, marketing, etc.
I took up this idea with enthusiasm and wrote a strategy paper on how to present our firm differently to customers to really demonstrate the *value* we bring so that customers don't just focus on the day rate that we charge.
I sent this paper out to all the firm's directors 3 days ago. All the responses I have received have been really positive and we are now discussing tasks and timescales for implementing this strategy.
Whatever happens, I know that I will be viewed differently from now on.
The ideas that I put into the strategy paper have been gestating within me for some time, but I really think that I would not have done anything about them if I had not been inspired - yes, inspired - into action by this book.
And that I guess is the largest single difference between Instant MBA and other business books I have read: only Instant MBA exhorted me to do something NOW, regardless of my actual responsibilities.