- Paperback: 216 pages
- Publisher: Pearson Business; 1 edition (5 Dec 2008)
- Language English
- ISBN-10: 0273720619
- ISBN-13: 978-0273720614
- Product Dimensions: 21.2 x 13.8 x 1.8 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 585,111 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
More than 300,000 people start a business every year and twice that number run an enterprise that is less than three years old. That’s almost a million people with commitment, enthusiasm but less than three year’s experience.
Instant Entrepreneur provides that missing experience. It contains hundreds of proven short-cuts learned and refined over the years by successful entrepreneurs. These are not risky ways to cut corners, but known ways to avoid the costly and time wasting blind alleys.
Light on theory and heavy on practice, you’ll find lots of case studies and tried and tested tips – you’ll read what to do, how to do it step by step, and then see how someone else has benefited by following the same short cut.
From the Back Cover
Shortcut the learning curve and speed your way to success!
Thousands of businesses start and fail each year. Gone are the days of learning from mistakes – to win, you need to learn fast. Instant Entrepreneur shows you how.
Robert Ashton shares his and other entrepreneurs’ experiences to ensure you hit the ground running. From hatching your business idea right through to moving on to your next venture, you’ll discover proven shortcuts refined over the years by successful entrepreneurs. There’s no substitute for experience, but who said it had to be yours! Instant Entrepreneur really is your shortcut to success.
‘Robert Ashton has the experience of being a successful entrepreneur, and the great gift of being able to explain complex concepts in simple terms. Highly recommended.’
George Derbyshire, Chief Executive, National Federation of Enterprise Agencies
‘This easy-to-read book will help you get it right first time, every time. Succeed sooner with Instant Entrepreneur.’
Thomas Power, Chairman, Ecademy
Inside This Book
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First Sentence
What makes a successful entrepreneur? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
What makes a successful entrepreneur? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
If you know Robert Ashton's earlier book - The Entrepreneur's Book of Checklists - you'll be familiar with the format; lots of short lists interspersed with case studies and linking commentary. Some of the chapter headings - on selling better, corporate responsibility, and selling your business - will also ring a bell or two.
I like the style - it's easy to dip in and the author sounds like he knows what he's talking about. That said, I'm still not sure whether the cases studies are genuine (I hope they are) or simply used to illustrate a point. I think the title is too clever for its own good - it may sell a few extra copies but entrepreneurial success is a hard, if enjoyable, slog.
I like the style - it's easy to dip in and the author sounds like he knows what he's talking about. That said, I'm still not sure whether the cases studies are genuine (I hope they are) or simply used to illustrate a point. I think the title is too clever for its own good - it may sell a few extra copies but entrepreneurial success is a hard, if enjoyable, slog.
2 of 2 people found the following review helpful
Format:Paperback
I first became interested in entrepreneurship because I realized that authors now have to be entrepreneurs, too. I reviewed dozens of books before writing my own and this one stood out as being one of the most user-friendly, non-intimidating, non-jargony introductions to the field. I routinely recommend it to my writer coaching clients who are a bit scared of the idea that they are businesspeople,too.
2 of 2 people found the following review helpful
Format:Paperback
A very well written and researched book in an easy to read format. I read it easily in a weekend. Having done an entrepreneurship course on an MBA and have worked with three start ups since, a lot of what is written hits home. It may not be earth shattering new science but it puts together a succinct blend of advice on marketing, sales, finance and lifestyle choices involved in running a business - of just about any size. Nice as a revision text. Often in running a business we do not have the opportunity to step back and put all the pieces together. This book does this in a very reader friendly format - I will probably read it again at some point.
Most Recent Customer Reviews
Excellent book. Highly recommended
This is a really useful book. With clear and concise advice I found I it easy to read cover to cover, and then dip in and out of to refresh myself with the stage I was finding... Read more
Published 17 months ago by Joe_L
Instant Entrepreneur - a must read for no nonsense advice
Having come from a self employed and a humble rural background, I am really enthused to instil some fundamental business principals into my clients - and relate often to "Instant... Read more
Published 24 months ago by M. Davies
Another great book
After buying one of Robert Ashton's books I went back and bought two more because I find them interesting and easy to read. Read more
Published 24 months ago by C. J. Sandcraft
Very useful
Robert Ashton has scored yet another business blinder with this book. Perfect for anyone who is in business or who has an interest in business. Read more
Published on 27 July 2009 by L. N. Wright
Robert Ashton's Book
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Published on 22 Dec 2008 by SarahL
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