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Instant E-Commerce with Magento: Build a Shop Paperback – 22 Feb 2013

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Product details

  • Paperback: 52 pages
  • Publisher: Packt Publishing (22 Feb. 2013)
  • Language: English
  • ISBN-10: 1782164863
  • ISBN-13: 978-1782164869
  • Product Dimensions: 19 x 0.3 x 23.5 cm
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,443,225 in Books (See Top 100 in Books)

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Product Description

About the Author

Branko Ajzele

Branko Ajzele was born on January 16th, 1983 in Osijek, Croatia. His high school and faculty education was in the field of electro-technology. He graduated at Faculty of Electrical Engineering, in Osijek in 2006. Although not directly related to IT, during his faculty days he fell in love with web-related technologies. Throughout his career he initially worked full time as a Computer Consultant and later as a full time IT System Administrator. After that he got hooked on programming. He has spent over six years learning and developing both desktop and web applications in different programming environments such as C#, Java, and later in PHP.

He is currently working as CTO / Magento Certified Developer Plus at a company called Inchoo. Inchoo specializes in building and delivering high quality e-commerce solutions mostly powered by the Magento eCommerce platform. At Inchoo he gained over 4 years of everyday Magento development and e-commerce project management experience. Additionally he is highly experienced with Zend Framework, Doctrine ORM, Symfony, and PHP in general. Besides web technologies, his latest interests turn lie in mobile platforms such as Android and iOS.

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Most Helpful Customer Reviews

By Nick Goodchild on 16 May 2014
Format: Kindle Edition Verified Purchase
There is no great depth or insight offered herein, although nicely presented all the information is easily and quickly available for free and I would have felt cheated at £2, let alone £10.
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Most Helpful Customer Reviews on (beta) 9 reviews
Not sure who this book is for... 28 April 2013
By Jernej Golja - Published on
Format: Paperback
While I welcome every new Magento book with open hands, I was left disappointed in the end with this one. No doubt that the covered topics are important for a merchant running a Magento shop, but I sincerely doubt that any store owner will be able to "build a shop" just by reading this book. It does not explain why some topics are covered and some left out and why some elements are explained in great details while other (with same importance) are barely mentioned if even. It's also worth saying that some explanations in the book are written in a weird way and can be misleading (like "Credit Memos" explanation under "Orders" section).

Overall, if you're looking for a Magento introduction book from a store owner point of view, this book solely won't do it. It's also hard to say if a common "who this book is for" reader will be able to follow and understand what exactly is going on in provided examples and how they're connected to each other.
Installation vs introduction 16 April 2013
By Joost Meurs - Published on
Format: Paperback
Chapter one starts with the installation of Magento. Installation of Magento should be straightforward and if you encounter any problems, the Magento website or different online resources are an excellent reference.

The book describes little parts of Magento and only touches the surface of the possibilities the software has. Items like simple products, attributes and attribute sets are described. Just to give you an impression, not the full details in what you can do with it. The book assumes you make a single website, single store web shop.

The book starts with: "this book is primarily intended for merchants starting their own new shop and developers completely new to the Magento eCommerce platform".

Sorry, but I don't agree. For a Magento introduction the book is good enough, but I would not use it for setting up a real web shop. In that case you just need something that covers Magento in more detail.
Useful if you need quick Magento Overview 4 May 2013
By Ivan Ilijasic - Published on
Format: Paperback
Magento is a great product. But it's not like other e-commerce product. It doesn't have similar learning curve. That's why it's great to find a good book with know-how insights. I know couple of so-called Magento experts who doesn't know how to set products, attributes and similar tasks by-the-book.

This guidebook help s you get into Magento world, gives you a proper overview of fundamental Magento topics but I'm not sure who is targeted customer of this book. Webshop owner? Then he doesn't need template related topics. And I'm not sure is there any excellent book about Magento templating. If you want to learn Magento in details - I would recommend this book -

It's a little bit outdated by it's an excellent guide for beginners and intermediate Magento experts.
Near complete waste of time and money 16 May 2014
By Nick Goodchild - Published on
Format: Kindle Edition
I ordered this having some experience of Magento as a user and having briefly skimmed tutorials online. I wanted to get a more in depth understanding of Magento as I am going to install it and play with it. So ideally I wanted to know what server installation I would need and what settings. I got a link.

I wanted to have a feel for how to go about installing themes and maybe how to create them. It skirted the subject.

I wanted to know how to install add ons and modules. Again, the bare minimum of detail.

This is perfunctory at best. There is nothing you wouldn't find in the first page of google on a search for Magento tutorials. At a fifth of the price I would feel cheated. I genuinely tried finding out how I could get a refund as I felt I had been ripped off.
A valid starting point 27 May 2013
By Mark O. - Published on
Format: Kindle Edition
While to a certain degree I agree with the other reviews of this book there isn't any all-in-one solution for Magento learning, not in print and not online.

If the reader has no prior experience with any e-commerce software then this book will be little in the way of help but in the case of a store owner upgrading from OS Commerce or OpenCart to Magento this is a nice way to refocus their knowledge to be Magento specific.

For store owners who are somewhat technical I do think this helps highlight some of the unique aspects of Magento in a concise and digestible format and while it's impossible to cover everything, it does a solid job of getting users through the basics.
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