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Inspired: How to Create Products Customers Love [Hardcover]

Marty Cagan
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Product details

  • Hardcover
  • Publisher: SVPG Press (2008)
  • Language: English
  • ISBN-10: 0981690408
  • ISBN-13: 978-0981690407
  • Product Dimensions: 23.1 x 16 x 2.5 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 184,808 in Books (See Top 100 in Books)

Product Description

Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to ask your engineering team to build will be successful? - How do you identify the minimal possible product that will be successful? - How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? - How can you adapt Agile methods for commercial product environments? Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You will find that there s a very big...

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Kindle Edition
As an experienced Product Manager who has been working for major internationally recognised brands for many years it would be easy for me to assume that I knew it all. I would be wrong. Marty knows it all. In this book he has delivered a template on, as the title says, how to create products customers love. The book is a must have for anyone who is, wants to be, or has to work with a Product Manager. The writing is clear and the online support gives the reader the tools she needs to excel in the role. I have recommended this book to my peers, the people I manage and my boss and everyone has raved about it.
The techniques described in the book save time and money and stress and if properly applied with enable organisations to deliver the products that their users and customers need.
Product Management need be misunderstood and poorly done no longer.
Thanks to Marty we can all look forward to enjoying creating and using interactive products a whole lot more.
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5.0 out of 5 stars Very good book 30 Dec 2013
By Ondrej
Format:Hardcover|Verified Purchase
Very good and inspiring. Easy to read, easy to follow and comprehend. I recommend this book for every PM, mainly from IT.
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5.0 out of 5 stars Best Book on Product Management. 31 Oct 2011
Format:Kindle Edition|Verified Purchase
I love this book, and have recommended it in person to a number of people. It's a GREAT description of how to get the best product management process going in your organisation, and a whole load more besides. The focus is mostly on digital (software) products, but there's lots to inspire people working in other industries too.

For some reason, it's not easily available in physical form in the UK, but I would strongly recommend ordering (and waiting for) a copy from the US if (like me) you like to cover your books in sticky highlight flags. I have lots in my copy!
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