As an experienced Product Manager who has been working for major internationally recognised brands for many years it would be easy for me to assume that I knew it all. I would be wrong. Marty knows it all. In this book he has delivered a template on, as the title says, how to create products customers love. The book is a must have for anyone who is, wants to be, or has to work with a Product Manager. The writing is clear and the online support gives the reader the tools she needs to excel in the role. I have recommended this book to my peers, the people I manage and my boss and everyone has raved about it.
The techniques described in the book save time and money and stress and if properly applied with enable organisations to deliver the products that their users and customers need.
Product Management need be misunderstood and poorly done no longer.
Thanks to Marty we can all look forward to enjoying creating and using interactive products a whole lot more.