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Amazon.co.uk Review
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
--This text refers to an alternate
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"A must-read for start-up cowboys with delusions of Pixar grandeur, as well as aw-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs.""--Wired""The chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made."--Steve Jobs, CEO, NeXT Computer, Inc.
--This text refers to an out of print or unavailable edition of this title.
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First Sentence
At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
The concepts introduced by Moore can radically reduce marketing communciation costs by reducing inaproporate and un-timely marketing activities. He focuses on segementing the marketing in an additional dimension called 'Technology Adoption Life Cycle'. This is used to measures the degree of assimilation of a customer and readiness to adopt a new techncology. Moore suggests new ideas how this information can be used to turn customers from sceptics to supportive prospects. It becomes clear how appropriate and timely marketing communication stragtegies enable new products to cross the 'chasm' into the 'tornado'.
An excellent books which I have practically used and and demonstrated that the concepts can also be applied to technolgy service organisations as well as technology products.
Colin Robert Bacon (M.Sc. Cranfield, UK)
6 of 7 people found the following review helpful
Format:Paperback
Geoffrey Moore's prescription for marketing types and company officers in high tech industry suffering from eCommerce/Internet complaint is TALC, the Technology Adoption Life Cycle (ha, was that supposed to be funny?). Originally written in the mid 90's so I've made allowances for the lack of empirical evidence for Geoffery's assertions which seem to based more on gut feel or instinct. TALC and the Inside the Tornado has too much intuition, read Hal and Varian's 'Information Rules' if you want to find out what is really going on. Unorganised, poorly edited and of little current relevance.
Over uses 'to be sure'.
Over uses 'to be sure'.
1 of 1 people found the following review helpful
Format:Hardcover
I'm a systems engineer and found the framework developed in the book useful in understanding where different high-tech companies are in their respective product life-cycles. Perhaps, this is elementary knowledge for marketing folks.
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Most Recent Customer Reviews
I loved this author!!!
I am currently doing my dissertation on implementing VLEs into HE, and have found this book as well as 'crossing the chasm' invaluable. Read more
Published on 15 Mar 2009 by Mrs. HM Van Der SPUY
Excellent For Anyone setting up a business
1..Gives you concise live examples of how to apply successfully strategies to ensure one acheives success in the chosen market. 2.. Read more
Published on 10 July 1999
IF YOU ARE IN HIGH-TECH AND HAVEN'T READ THIS THEN GO HOME!
SIMPLE. ELEGANT. COMPELLING. ENGAGING. OBVIOUS AND A MARVEL. TELLS YOU ALL YOU ALREADY FEEL YOU KNOW AND TELLS YOU ALL YOU SHOULD KNOW. BRILLIANT. Read more
Published on 9 Sep 1998
Moore understands the economics of information
Traditional economic models do not work when we apply them to
the value of information and knowledge. Information has value, but
only for a short time. Read more
the value of information and knowledge. Information has value, but
only for a short time. Read more
Published on 3 Dec 1996
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