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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Average Customer Review: 4.1 out of 5 stars  See all reviews (7)
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This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.... Read More

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