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The Marketer, May 1, 2007
Cunningham and Roberts have not only created an enjoyable , deeply
absorbing book, but they have also opened up a whole new area for marketers
that is sure to stimulate debate and lead to the re-evaluation of existing
marketing models and approaches . For men and women alike ,
this is the 'must read' marketing title of the year so far.
absorbing book, but they have also opened up a whole new area for marketers
that is sure to stimulate debate and lead to the re-evaluation of existing
marketing models and approaches . For men and women alike ,
this is the 'must read' marketing title of the year so far.
The Times, February 17, 2007
The argument of Inside Her Pretty Little Head is that companies
that appeal to women are the ones that win.
It is tempting to scoff at the pseudo-science of caricaturing gender roles
and then codifying them for business. But many of the names that crop up as
effective marketers to women -Apple and Tesco, for instance -are among the
world's most successful businesses. Is it time to start asking companies
not only for profits forecasts, but whether they are in touch with their
feminine side?
that appeal to women are the ones that win.
It is tempting to scoff at the pseudo-science of caricaturing gender roles
and then codifying them for business. But many of the names that crop up as
effective marketers to women -Apple and Tesco, for instance -are among the
world's most successful businesses. Is it time to start asking companies
not only for profits forecasts, but whether they are in touch with their
feminine side?
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
This year I launched a lifestyle networking site for women called Be-Fabulous, and although I thought I knew how to market to women...after all I am one! I bought this book on a recommendation from a marketing friend.
It's been a fabulous help in keeping me 'on track' with my marketing efforts and even given me some more food for thought.
Great book and I'd highly recommend to anyone who truly wants to understand the female market.
It's been a fabulous help in keeping me 'on track' with my marketing efforts and even given me some more food for thought.
Great book and I'd highly recommend to anyone who truly wants to understand the female market.
Format:Hardcover
I hope that other businesses in my market don't read this book. It is very well written and holds the secret to the future for marketing. So, for the sake of my business - DON'T READ THIS BOOK!!!
Format:Hardcover
Not only worth reading but also studying for many, if not all, execs and entrepreneurs
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Most Recent Customer Reviews
Females explained
This book provides a fascinating insight into the ways our minds work with emphasis,obviously,on the female psyche. Read more
Published on 19 Jan 2007 by Mr. R. B. Griffin
The Feminine Codes - a practical approach to marketing to women
The best book I have read on marketing to women. A fascinating and useful guide to help a mere man understand the intricacies of how the female mind works. Read more
Published on 27 Dec 2006 by Shakespeare Country
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