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Inside Her Pretty Little Head: A new theory of female motivation and what it means for marketing Hardcover – 15 Nov 2006


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Product details

  • Hardcover: 256 pages
  • Publisher: Cyan Books Marshall Cavendish (15 Nov. 2006)
  • Language: English
  • ISBN-10: 1904879969
  • ISBN-13: 978-1904879961
  • Product Dimensions: 14.6 x 1.6 x 21.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 358,918 in Books (See Top 100 in Books)

Product Description

Review

Cunningham and Roberts have not only created an enjoyable , deeply
absorbing book, but they have also opened up a whole new area for marketers
that is sure to stimulate debate and lead to the re-evaluation of existing
marketing models and approaches . For men and women alike ,
this is the 'must read' marketing title of the year so far. -- The Marketer, May 1, 2007

The argument of Inside Her Pretty Little Head is that companies
that appeal to women are the ones that win.
It is tempting to scoff at the pseudo-science of caricaturing gender roles
and then codifying them for business. But many of the names that crop up as
effective marketers to women -Apple and Tesco, for instance -are among the
world's most successful businesses. Is it time to start asking companies
not only for profits forecasts, but whether they are in touch with their
feminine side?
-- The Times, February 17, 2007

About the Author

Jane Cunningham and Philippa Roberts worked together for many years at leading advertising agencies BMP, DDB and Ogilvy & Mather. They will start up their own ageny in 2006, specializing in marketing to women.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By K. Davis on 24 Jun. 2009
Format: Hardcover
This year I launched a lifestyle networking site for women called Be-Fabulous, and although I thought I knew how to market to women...after all I am one! I bought this book on a recommendation from a marketing friend.

It's been a fabulous help in keeping me 'on track' with my marketing efforts and even given me some more food for thought.

Great book and I'd highly recommend to anyone who truly wants to understand the female market.
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Format: Paperback Verified Purchase
The authors of this book spoke at a partners' event organised by notonthehighstreet.com. I missed the talk but heard such good things about it I decided to order this book. And I am so glad I did! The authors give such a good insight into how women respond to brands and their marketing, backed up with research and evidence. Everything they wrote made perfect sense, with just a few chapters read I was watching adverts on TV in a different light, noticing the language, messages and imagery used with this new knowledge. As a small business owner I have already started to put into action lessons learned from this book and I know I will refer back to it again and again.
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By Claire on 1 Jun. 2014
Format: Kindle Edition Verified Purchase
I produced a direct mail marketing piece aimed at women after reading half this book. The response rate was through the roof. Highly recommend this book
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By Bookworm on 13 Oct. 2013
Format: Kindle Edition
written in engaging and relaxed style, this is an essential read for anyone interested in understanding and capturing the female market
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Format: Paperback Verified Purchase
This book is truly inspirational and a must read for anyone looking to develop a brand that appeals to the female community. It is very well written and an easy read to - very enjoyable as well as enlightening! Thank you.
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