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Inside Fortress Europe: Strategies for the Single Market (EIU) (Hardcover)

by Colin Egan (Author), Peter Mckiernan (Author)

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Product details

Hardcover: 228 pages
Publisher: Addison Wesley (1 Nov 1993)
Language English
ISBN-10: 020159384X
ISBN-13: 978-0201593846
Product Dimensions: 24.8 x 16.5 x 1.9 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 3,717,749 in Books (See Bestsellers in Books)

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Product Description

Review
'. . . demystifies much of the European Commission hype of the late 1990s . . . the strategist, general manager and business economist will find much that is thought-provoking in this volume.' Business Economist.

Product Description
The European business environment is undergoing rapid change, exposing strategic weaknesses and challenging management skills. This book provides an examination of how non-European firms have developed strategies to compete successfully in this volatile European market. It describes the opportunities for the new Europe which will aid any business wishing to identify the most profitable strategies for the single European market.

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